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01/28/2021

Tropical Smoothie Cafe on track to hit store milestone

Marianne Wilson
Editor-in-Chief
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The pandemic didn’t stop Tropical Smoothie Cafe from having a record-breaking year in 2020.

The fast-casual chain delivered its ninth consecutive year of positive same-store sales, with sales up 7.5%. The brand opened 99 new cafes, including its 900th location, in Fort Benning, Ga. It currently has 920 

Tropical Smoothie Cafe, which signed 254 new franchise agreements in 2020, currently has 920 locations and is on track to reach more than 1,000 operating restaurants in 2021.  It has more than 600 new cafes in its opening pipeline.

“As I look back on this past year, I’m incredibly proud of how this brand thrived during difficult circumstances and times, said Charles Watson, CEO of Tropical Smoothie Cafe. “Our focus on serving our guests drove us to develop new and exciting menu items and create multiple delivery methods for guests to experience all we have to offer - all while heightening our dedication to safety and our commitment to the communities we serve. …  I am confident we have the focus, tools and teams to continue the tremendous growth this next year and beyond.”