Marketing Tactics

Neiman Marcus Group is recognizing Women’s History Month through a variety of digital and in-person initiatives and collaborations.

Gyms, like multiplex cinemas, saw their traffic rise to match the healthy levels of 2019 in December. Then Omicron arrived and set their game plans back.

Supply chain issues and massive inflation during the past year are directly impacting the way consumers say they shop.

Twenty-two years after it debuted in Watford, England, Topgolf will begin construction of its 75th target-golf entertainment center in Ontario, California.

A U.S. retailer will operate the first store of an international sports club in New York City.

Dollar General’s national footprint is getting closer to being coast-to-coast.

Three more global retailers have temporarily stopped operations in Russia in light of the Ukrainian crisis.

Lowe’s Companies Inc. is making a five-year investment into community impact projects selected from its stores across the U.S.