Save A Lot is ramping up investment in its stores as part of the company’s ongoing modernization efforts.
The discount grocery chain said it will fully rebrand and remodel more than a third of its store fleet in 2021, with plans to remodel all its 1,000 locations by 2024.The rollout builds on the success of recent market-wide upgrades in St. Louis, Denver and Tampa.
The new store design features a contemporary evolution of the brand inspired by customer and employee feedback. The lighter, brighter and easier-to-shop interior includes new décor and an enhanced shopping environment.
Each neighborhood store will feature a strong assortment of regional products to better serve customers in meaningful ways, including a variety of localized product brands selected to resonate with customers in the local community.
“As we continue to focus on becoming the brand of choice for our customers and a go-to source in our local communities, it was important that our logo, stores and marketing reflected and reinforced our mission of providing quality products at budget-friendly costs that consistently exceed the expectations of our customers,” said Kenneth McGrath, CEO of Save A Lot. “This refresh positively supports our efforts to further evolve and gain new shoppers, retain our current shoppers and increase our basket size.”
Save A Lot’s work to revitalize the brand also includes the expansion of its digital marketing efforts through the launch of the “99 Days of Summer” campaign, taking place between May 31 and September 6. The marketing program includes value-saving digital offers to customers, with daily deals, weekly digital coupons and summer sweepstakes prizes.
Additionally, Save A Lot has announced that it has selected VIA Agency as its marketing agency of record. VIA will manage creative activations and marketing strategy, playing a strong role in Save A Lot’s ongoing brand revitalization.