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'Runway' winner to design Payless line


TOPEKA, Kan. Payless ShoeSource announced that it has signed a deal with fashion designer Christian Siriano, winner of season four of Bravo's Project Runway reality fashion series.

The new collection will be unveiled at Siriano's runway show at New York Fashion Week next February and then exclusively available in Payless stores and in fall 2009. The deal covers multi-season collections including footwear and handbags for women. Price points are expected to be in the $25 to $45 range.

"Christian is among the next great American fashion designers, and we are thrilled to continue to expand the Payless Designer Collections and to add Christian as our newest designer partner," said LuAnn Via, president and ceo of Payless ShoeSource. "His talent, experience and personality provide a winning combination, and we are excited to see his designs come alive on the runway next February and to bring them to shoppers across America next fall season."

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