Marketing Tactics

Turns out Shakespeare’s famous line, “A rose by any other name would smell as sweet,” doesn’t quite fit with every scenario. Case in point, Wal-Mart Stores, which, according to Millward Brown Optimor’s BrandZ ranking of the top 20 global retail brands, saw its brand value diminish when it decided to rename its Wal-Mart stores, Walmart. 

By Bill Vetter

SAN FRANCISCO — Gap Inc. has announced plans to bring the Gap brand to Serbia and Ukraine through new agreements with existing franchise partners. The stores are scheduled to open in 2011 in the cities of Belgrade and Kiev where customers will be able to shop products from Gap, GapKids and babyGap.

Organic growth initiatives come out on top (46%) when it comes to how to increase market share, followed by a mix of organic growth and M&A (22%) and primarily M&A (22%), according to a survey of 152 senior financial executives of global retail companies by KPMG International.

New York City -- All Saints, the U.K. fashion retailer known for its dark interiors and edgy threads, has been bought by British investment firm Lion Capital and U.S. private equity firm Goode Partners, Britain’s The Telegraph reported. The purchase is likely to speed the chain’s expansion in the United States.

Menomonee Falls, Wis. -- Kohl’s Corp. said Thursday its first-quarter earnings rose 6%, helped by online sales and Easter demand in the Southeast.

Net income rose to $211 million from $199 million in the year-ago period. Sales in the quarter ended April 30 rose 3.1% to $4.16 billion. Same-store sales were up 1.3%.

New York City -- Victoria’s Secret will begins construction on a multi- million dollar renovation of its store in Miracle Mile Shops at Planet Hollywood Resort & Casino in Las Vegas in late May.

Construction will take approximately three-months to complete. The newly renovated 7,722-sq.-ft. store will serve as a prototype for Victoria’s Secret, featuring various design elements not found at any of its other Las Vegas locations. 

MENOMONEE FALLS, Wis. — Kohl’s reported that its first quarter diluted earnings per share increased 14% to 73 cents, in line with Citi and Stifel analysts expectations and with the company's updated guidance that EPS would be toward the high-end of 68 cents to 73 cents (provided on May 5). Net income for the quarter was $211 million, compared with $199 million (64 cents per diluted share) a year ago. Net sales were $4.2 billion, an increase of 3.1% for the quarter. Comparable-store sales for the quarter increased 1.3%.