Stop & Shop launches on-shelf healthy identification program

QUINCY, Mass. Stop & Shop announced that it has added a new on-shelf symbol to help consumers identify foods that are healthy. The Healthy Ideas symbol can be found on store shelves at 377 Stop & Shop stores.

The symbol identifies foods based on the USDA/FDA’s definition of “healthy,” the federal Dietary Guidelines for Americans and the U.S. Department of Agriculture’s MyPyramid.gov.

Stop & Shop has placed the Healthy Ideas symbol on more than 3,000 items and shelf tags throughout its stores. The new symbol identifies foods that have less fat, saturated fat, cholesterol and sodium. It also ensures that foods bearing the Healthy Ideas symbol are a good source of at least one nutrient (protein, fiber, vitamins A or C, or the minerals calcium or iron). The Healthy Ideas symbol will also appear on qualifying store brand products.