Marketing Tactics

Warrendale, Pa. -- Apparel retailer Rue21 announced the opening of its 500th etc! store, in Franklin Mills, Pa. The etc! format was introduced five years ago to highlight the company's expanded accessories category, and has since been incorporated into all new Rue21 stores and remodels.

The five categories of etc! -- footwear, fragrance/beauty, accessories, jewelry, and the area brand of intimate apparel and sleepwear -- are merchandised together in approximately 1,000 sq. ft. within Rue21 stores and have been important in driving incremental sales.

The most recent pricing survey from the equity research team at Credit Suisse shows that Walmart is either 3.1% cheaper than Target or 1.9% more expensive. The firm compared prices at stores in the Dallas and Chicago markets, as it does every month, and during March discovered the gap between the two competitors narrowed considerably.

“Target’s price gap with Walmart tightened from 4.2% in February to 3.1%,” according to the firm. “Target’s basket price decreased sequentially by 0.8% compared with Walmart’s 0.3% increase.”

Walmart.com EVP Steve Nave and online grocer Peapod’s COO Mike Brennan are slated to share the stage at Nielsen’s upcoming Consumer 360 conference in Orlando June 20 to 22 during a session moderated by Adam Lashinsky, Fortune’s editor-at-large.

Sam's Club this week is promoting itself as a small business leader and has announced several initiatives in honor of National Small Business Week May 16 to 20. The company said it would donate up to $200,000 to organizations supporting entrepreneurs. In addition the company is offering a limited-time, lower-cost membership deal for small business owners.

The 13.1% increase in same-store sales Target reported for April was toward the low end of the company’s projection of an increase in the mid-teens, but it doesn’t appear Walmart’s mid-month launch of a new marketing campaign contributed to the weakness.

SEATTLE -- Amazon.com continues to grow beyond its origins as an online bookstore and is now expanding its apparel offerings with the launch of a new membership-only website, Myhabit.com.

According to the company, the website, of which member ship is free, will offer up to 60% off hand-picked styles from the most sought after brands. Other features of the site include free shipping and returns, upscale photography and 360-degree views of the clothing on live models.

El Segundo, Calif. -- Big 5 Sporting Goods Corp.’s first-quarter net income fell 54% and missed analysts' expectations because of increased expenses as customer traffic declined.

The company also gave a second-quarter earnings outlook much lower than Wall Street's view.

Big 5 reported late Tuesday that it earned $2.8 million for the period ended April 3, down from $5 million a year ago.

HACKETTSTOWN, N.J. — Mars Chocolate North America has boosted its Dove and 3 Musketeers brands, the company announced.

Mars Chocolate recently sweetened up the ice cream aisle with new DoveBar peanut butter swirl ice cream with milk chocolate. The ice cream bar, which now is available in stores, retails for $4.09 per three-pack.