Marketing Tactics

AUSTIN — Retailer Whole Foods is continuing its foray into the health-and-wellness realm.

BOCA RATON, Fla. — Office Depot has announced the two small business finalists in its annual “Official Small Business of NASCAR, Courtesy of Office Depot” sweepstakes.

Bentonville, Ark. -- Walmart U.S. President and CEO Bill Simon addressed attendees at the American Legion's 93rd National Convention on Wednesday, telling fellow Americans, veterans and Legionnaires that Walmart would create jobs in the U.S. by hiring more than 15,000 people to work in about 100 new and expanded Walmart stores by fiscal year's end.

New York City -- Barnes & Noble said Tuesday it narrowed its net loss in its fiscal first quarter as sales of its Nook e-book reader and e-books helped offset lower physical book sales. The chain, which recently received a $204 million investment from former suitor Liberty Media, said sales of Nooks, e-books and magazines and other digital content and accessories, rose 140% to $227 million during the quarter.

Arlington, Texas -- Centro Properties Group US announced that Shoe Carnival will open a 10,210-sq.-ft. store at Bardin Place Center, located in Arlington, Texas. 

Bardin Place Center is owned by Centro Properties, based in New York City.
 

NEW YORK — Payless announced that it has expanded its partnership with designer Christian Siriano. His expanded collection will arrive Sept. 7 in 2,400 Payless stores across the United States, Canada and Puerto Rico and Payless.com.

This seasonal collection features a range of modern looks for everyday styling with an assortment of shoes and handbags offered at more moderate, accessible prices starting at $23 an item. 

Target may want to rethink its space allocation for the sporting goods department in light of the success the company is having with its Fan Central initiative. Granted, Fan Central is a licensed apparel program within the sporting goods department, but EVP merchandising Kathee Tesija described the success the program is having as “remarkable” during a recap of key merchandising initiatives earlier this month in a meeting with financial analysts.

Dallas -- Zale Corp. is teaming up with celebrity Jessica Simpson on an exclusive collection of diamond fashion jewelry. Terms of the deal were not disclosed.

Jessica Simpson, known as a pop music artist, actress and reality TV personality, has become quite successful in the fashion world. Her Jessica Simpson Collection, which sells shoes, clothing, fragrances and other goods, is said to be worth about $1 billion.