Marketing Tactics

NEW YORK — Customers with expensive taste will have greater access to luxury now that Saks is planning to open five new Off 5th stores throughout the United States. According to the company, these new stores will be located in upscale outlet, lifestyle, or strip centers, and each store will be designed in Off 5TH's unique "luxury in a loft" format. The new stores should have a particular appeal to foreign tourists, who helped drive up same-store sales to about 15% at Saks' flagship New York store.

PARIS — Gap Inc. has announced plans to open its first Banana Republic store in France in Paris in early December. Synonymous with culture, quality, heritage and style, the store will be , one of the most popular international shopping destinations in the world.

The 15,952 sq. ft. Paris flagship store will be located on Avenue des Champs Élysées and will occupy more than two floors.

On Thursday, Sept. 8, The Shoppes at The Palazzo and The Grand Canal Shoppes at The Venetian, in partnership with The Venetian and The Palazzo Las Vegas, will host an only-in-Vegas Fashion’s Night Out event.

Celebrity power couple Giuliana and Bill Rancic will guide guests through the season’s most talked-about fashion tips and trends; the festivities kick-off at 6 p.m. on level two of The Shoppes at The Palazzo near Chloè and Piazza Sempione.

It is hard to overstate the significance of Target’s entry into Canada in terms of the impact it will have on the company’s growth and the marketplace overall. You would have to go back to 1992 and Walmart’s acquisition of 122 Woolco stores to find an event of similar magnitude, and even that deal comes up short compared with Target’s plans to open as many as 150 stores beginning in early 2013.

BOCA RATON, Fla. — The small business customer may have a greater reason to visit Office Depot now that the retailer has expanded its shredding and secure document archiving service program through a new partnership with information management company, Iron Mountain.

NEW YORK — The economic headwinds so often cited by mass market retailers as a drag on financial results had no impact on luxury goods retailer Tiffany during the second quarter. The company’s earnings per share excluding non-recurring charges increased 58% to 86 cents, well ahead of the 70 cents analysts’ expected as the retailer’s customers didn’t let lingering unemployment and economic uncertainty dampen their enthusiasm for luxury goods.

By Arthur Sweetser, [email protected]

OAKLAND, Calif. — Cost Plus reported that net sales for the second quarter of fiscal 2011 were $197.9 million, a 3.2% increase compared with $191.8 million for the second quarter of fiscal 2010. Same-store sales for the second quarter of fiscal 2011 increased 2.8% compared with a 6.5% increase for the second quarter last year. The increase in same-store sales for the second quarter was due to an increase in customer count of 5.5% offset by a 2.5% reduction in the average ticket per customer, the company reported.