Marketing Tactics

New York City -- Apple on Friday unveiled a new glass entrance for its store on New York City's Fifth Avenue.

The original 32-ft. glass cube previously used 90 panes of glass. The new design has a more sleeker, slimmed-down look and features 15 larger, seamless panes. Apple also updated the plaza outside the store.

The total project cost Apple a reported $6.7 million.
 

Hoffman Estates, Ill. -- Sears and Kmart stores are debuting “mobile shopping walls” in high-traffic areas to reach customers who are traveling or on-the-go during the holiday season. The walls, which feature top toys from Sears and Kmart, provide Quick Response codes for each item so that customers can make purchases directly from their smartphones, giving customers an innovative and efficient way to accomplish their holiday shopping.

NEW YORK — While consumers remain concerned about the economy, it is not enough to damper their holiday shopping spirit. According to a recent Deloitte survey, while two-thirds (67%) of consumers expect the economy to stay the same or weaken next year, nearly 3-out-of-5 people (59%) will put aside economic worries and spend the same or more this holiday season. This is a slight decline from 2010 but an eight percentage point increase from 2009. 

COLUMBUS, Ohio — Big Lots reported that sales for the third quarter ended Oct. 29 were $1.1 billion, an increase of 6% compared with $1 billion for the third quarter of fiscal 2010. Comparable-store sales increased 1.7% for the third quarter of fiscal 2011.  

By Jay Samit, [email protected]

BENTONVILLE, Ark. — Customers who can't wait to get their hands on the latest "Call of Duty" video game are in for some good news courtesy of Walmart. The retailer announced that on Nov. 7 in more than 2,700 stores customers can play "Call of Duty Modern Warfare 3." The event begins at 8 p.m. (local time) and will include tournaments and the chance to win double experience points with every purchase of specially-marked 20-packs of Mountain Dew, exclusively at Walmart.

New York City -- Kohl's Corp. reported a 3.9% rise in same-store sales in October, better than analysts’ expectations, amid strong demand for its new Jennifer Lopez and Mark Anthony brands.

In a statement, CEO Kevin Mansell said that customers responded favorably to the pair of new brands, as well as the company's marketing programs.

“As we enter the important fourth quarter, we plan to continue our investment in marketing, especially digital and broadcast, to drive customer traffic and broaden our reach,” he said.

Belmont, Calif. -- SunEdison, a leading worldwide solar energy services provider and Staples announced a production milestone of more than 30 million kilowatt-hours of energy produced through solar installations on Staples' properties.