JCPenney launches cell-phone coupon service

SAN JOSE, Calif. JCPenney and Cellfire teamed up to implement a new cell-phone coupon program. Customers are able to download and carry coupons on their mobile phones that can be scanned directly from the phone's display screen at the register. New imaging scanners capable of reading these "2D" barcode coupons have been deployed at point-of-sale registers in 16 JCPenney stores in the Houston metro area.

JCPenney will promote this initiative through Web and mobile advertising and directly via e-mail and other messaging to members of JCPenney's JCP Rewards program in the Houston market. Customers who have downloaded Cellfire can have access to the same coupons on their cell phones they would receive from JCPenney by mail.

JCPenney will offer coupons almost every week, including some that are exclusive to JCP Rewards program members. Offers will include targeted discounts and mobile-redeemable rewards.

Cellfire is a free service, although standard data or usage charges may apply depending on the carrier or data plan. Consumers can register for Cellfire via their computer or mobile Web at cellfire.com/jcpenney or by texting "JCP" to 22888 on their phones. To receive JCPenney coupons, shoppers must be registered with Cellfire and live within the Houston metro area. Cellfire automatically delivers savings directly to consumers on their mobile phones and provides updated discounts specific to their geographic area.

JCPenney's mobile coupon scanning program utilizes the Motorola DS9808 digital imager scanner. The scanner will allow JCPenney associates to scan mobile coupons at first pass.