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Duane Reade introduces publication


New York City Duane Reade is introducing hundreds of new and exclusive products in time for the holidays with a new publication called "The Duane Reader."

“'The Duane Reader' represents our most recent effort to strengthen our brand image in order to match the positive changes that we are making to our customer experience,” said Joe Jackman, acting chief marketing officer. "It's our hope that busy New Yorkers will find it to be a relevant, useful and entertaining companion for city living during the holidays."

"The Duane Reader" spotlights hundreds of products at prices that will be in effect through Jan. 1, 2010.

It also profiles new and New York-centric items.

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