Marketing Tactics

Redmond, Wash. – PlayNetwork said Tuesday that it has been selected as women’s apparel retailer Maurices’ strategic music agency for all Maurices marketing initiatives.

As music agency of record for Maurices, PlayNetwork will help expand the retailer’s music footprint with their customers through multichannel engagements that include targeted national campaigns, social media features, music festivals, artist and label partnerships, and exclusive original video content.

LOS ANGELES and ST. PETERSBURG, Fla. — Lisa Hoffman Beauty is celebrating HSN's 35 years of innovation by providing their customers with exclusive offers of their fragrance line when it returns to HSN this week. The collection will appear on HSN on July 11 at 6 a.m., 10 a.m., 2 p.m. and 11 p.m.

New York -- The retail industry is buzzing as a discounter giant and a luxury stalwart form an unprecedented partnership.

Target Corp. and Neiman Marcus Group announced Tuesday they have joined to market a joint holiday 2012 limited collection that ranges from fashion to sporting goods.

More than 50 products will be available at both stores and on their websites starting Dec. 1 until they sell out. The pair feels the partnership makes more sense than people might think.

PADUA, Italy — Hugo Boss Group and Safilo Group, premium eyewear manufacturer, hav agreed to an early renewal of their license deal with a term until 2020 for the design, production and worldwide distribution of Boss Black, Boss Orange and Hugo frames and sunglass collections.

MINNEAPOLIS and DALLAS — Target and Neiman Marcus have joined forces for a unique partnership that will bring a limited-edition holiday collection to both stores beginning Dec. 1. The collection will also be available online at Target.com and NeimanMarcus.com.

San Diego – Warehouse club operator PriceSmart Inc. reported Tuesday that net income for the third quarter slipped 4% to $15.7 million, compared with $16.3 m million last year.

Revenue rose 18% to $506.8 million from $431.1 million, missing Wall Street’s forecasted $508.2 million. Same-store sales increased 12.9%.
 

Foot Locker is debuting a new retail brand, The Locker Room, in the United Kingdom. The format was unveiled at the end of 2011, in Brent Cross Shopping Centre, North London. Two additional stores opened in spring 2012, in Birmingham’s Bullring shopping center, and in London’s Lakeside center.

NEW YORK — Manhattan-based retailer Duane Reade is expanding its footprint with a second distinct location in the historic American Surety building in the city’s Financial District.