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Marketing Tactics

  • Duane Reade opens second ‘up market’ concept in Manhattan’s Financial District

    New York -- Drugstore retailer Duane Reade, a division of Walgreens, is expanding its Manhattan footprint with a second distinct location in the city’s Financial District. The new, 22,000-sq.-ft. store boasts a number of amenities, and—in a first for a U.S. drug store—also features a museum-quality exhibit that pays tribute to the neighborhood and hallowed grounds of downtown Manhattan. 

  • Ikea plugs in solar store in Houston

    HOUSTON — Ikea has officially plugged-in the solar energy system installed at its store in Houston, Texas – which, when combined with Ikea projects atop stores in Frisco and Round Rock, will make Ikea the state’s largest solar owner. Ikea Houston’s 116,400-square-foot PV array consists of a 813-kW system, built with 3,388 panels.

  • Nike names new president of Jordan brand

    BEAVERTON, Ore. — Larry Miller is rejoining Nike as president of the Jordan brand, the company announced Monday. Miller will be responsible for driving the global growth strategy for all aspects of the Jordan brand and will report directly to Trevor Edwards, VP global brand and category management for Nike.

  • New from Foot Locker: The Locker Room

    Foot Locker is debuting a new retail brand, The Locker Room, in the United Kingdom. The format was unveiled at the end of 2011, in Brent Cross Shopping Centre, North London. Two additional stores opened in spring 2012, in Birmingham’s Bullring shopping center, and in London’s Lakeside center.

  • Duane Reade debuts new, unique store at 100 Broadway

    NEW YORK — Manhattan-based retailer Duane Reade is expanding its footprint with a second distinct location in the historic American Surety building in the city’s Financial District.

  • Hasbro boldly goes with new Star Trek Kre-O line

    PAWTUCKET, R.I. — Hasbro has introduced a new line of its Kre-O brand construction toys inspired by the upcoming "Star Trek" sequel. The Kre-O Star Trek line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with fun Kreon figures based on iconic Star Trek. The collection will make its debut at Comic-Con on July 11.

  • Budget priced brands versus EDLP basics

    It may be back to basics in Walmart’s apparel department, but shoppers still crave discounted brands and fashion as evidenced by continued strength at some familiar retailers.

    TJX and Ross Stores both posted same-store sales increases of 7% during June, and both companies used the occasion of the better-than-expected results to elevate their profits forecasts. TJX said June sales increase 9% to $2.3 billion, while Ross said its June sales increased 12% to $886 million.

  • Coca-Cola celebrates Olympics with latest campaign

    ATLANTA — Coca-Cola is giving fans a chance to get an insider's look at Team USA through its London 2012 Olympic Games campaign.

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