Marketing Tactics

Most Americans are locked in a struggle to make ends meet, which is why Walmart’s message of saving people money so they can live better is resonating stronger than ever.

Plano, Texas -- J.C. Penney said Thursday it is once again tweaking its pricing structure, changing course just six months after introducing a three-tiered everyday pricing strategy.

MINNEAPOLIS — Target is using the power of social media to help raise money for needy schools. The retailer has launched a campaign via its Facebook page that will enable fans to vote for schools they think deserve a share of Target's $5 million “Give With Target” initiative this fall. The two-part giving campaign provides $2.5 million in grants to in-need schools, as well as up to $2.5 million in Target GiftCards to local schools.

The Polaroid company may have went through its share of financial difficulties, but there is plenty of equity left in the brand name and Walmart’s Asda unit is looking to capitalize on it this month with a new line of consumer electronics.

Asda this week began offering an exclusive range of CE items including televisions, media players and audio equipment under the Polaroid brand.

PLEASANTON, Calif. — Safeway Inc has raised more than $9 million during its month-long Prostate Cancer Awareness Campaign.

PLANO, Texas — JCPenney is boosting its store-in-store offerings by adding 700 Joe Fresh in-store boutiques to its department stores in April 2013.

Joe Fresh, which is a Canadaian fast-fashion brand, will also be featured on JCP.com.

NEW YORK — Actress Kate Hudson will serve as the face of Ann Taylor for the third consecutive season.

"We are thrilled to continue our collaboration with Kate – someone who leads a full life and who captures the spirit of the Ann Taylor woman. She truly represents our continued commitment to celebrating women of substance and style," said Brian Lynch, brand president of the Ann Taylor division of Ann Inc.

BENTONVILLE, Ark. — Walmart has launched an effort to help diabetes patients save on their disease management products.