Marketing Tactics

Englewood, Colo. -- The Western Union Co. and Dollar General Corp. said that they have executed an agreement to begin offering two Western Union general-purpose reloadable prepaid cards at Dollar General’s more than 10,000 stores in 40 states.

Dollar General is now offering the Western Union MoneyWise and co-branded Western Union Telemundo cards.

Visa and MasterCard announced a proposed $6.6 billion settlement to a long-running dispute over the fees they charge merchants, but a growing number of voices are saying not so fast.

Washington, D.C. -- A survey released by the National Retail Federation and conducted by BIGInsight found that the average parent will spend $688.62 on back-to-school items this year, compared with $603.63 last year. Total spending is expected to reach $30.3 billion.

NRF cited an increased number of children entering elementary and middle school this fall, as well as necessary back-to-school replenishments after last year’s cutbacks, for the predicted improvements.

Retailers don’t like the fees they are required to pay Visa and Mastercard, but retailers are willing to charge unwary and unbanked consumers plenty of other fees.

By Eileen F. Mitchell, [email protected]

MISSISSAUGA, Ontario — Walmart Canada has invited more than 550 kids and 350 parents to participate in the first-ever Great Big Toy Testing Event. Taking place on July 21, the event gives kids and parents the opportunity to interact with more than 100 toys and will help the retailer determine the top toy list for the 2012 holiday season.

Frank Rescigna is the new president of worldwide licensing at Guess? Inc.

In his new role Rescinga will report to Guess CEO and co-founder Paul Marciano. Rescinga previously served as president of Viva, a Guess eyewear licensee.

Salisbury, N.C. -- Food Lion on Wednesday expanded its new brand strategy to 269 stores in North Carolina and South Carolina. With the expansion, Food Lion has more than 700 locations operating under rebranding, representing more than 60% of its store base. 

The new strategy offers customers lower prices on 6,000 items, a greater emphasis on private brands,  enhanced produce and an easy and convenient shopping experience, such as faster checkout. To support its new strategy, the company created approximately 800 new jobs.