Marketing Tactics

GOODLETTSVILLE, Tenn. — Older Americans who still want to participate in the work force will be welcomed by Dollar General. The retailer has eaffirmed its commitment to experienced workers by supporting the American Association of Retired Persons (AARP)’s “Work Reimagined” program and the 50-plus worker pledge.

Target is engaging Facebook to help determine how half of a $5 million back-to-school donation is allocated.

The retailer plans to donate $5 million to schools as part of its “Give With Target” initiative this fall. The two-part giving campaign provides $2.5 million in grants to in-need schools, as well as up to $2.5 million in Target GiftCards to local schools through votes on Target’s Facebook page.

ARLINGTON, Va. — Whole Foods is spreading the word on the benefits of consuming organic foods and leading a healthy lifestyle, by teaming up with educational media brand, PBS Kids to launch the "Fantastic Organic" campaign.

WASHINGTON — Desire for more organic food, high-end products and mobile technologies were the driving trends of the fastest-growing retailers in the United States, according to the National Retail Federation's "Hot 100 Retailers" list. Published annually in the group's STORES August issue, the list consists of retail companies that reported the greatest increase in domestic sales between 2010 and 2011. All public and private companies with more than $300 million in sales were eligible for the list, which was compiled by Kantar Retail.

Memphis, Tenn. -- Discount-store operator Fred's Inc. said Wednesday that its same-store sales increased 1.2% during the four weeks ended July 28, helped by markdowns that increased customer traffic. The company also raised its earnings guidance for the second quarter, citing a tax settlement with the state of Tennessee.

Total sales for the month rose 5% to $136.7 million.

NAPERVILLE, Ill. — With new clothes and supplies topping the list of what most parents are shopping for during back-to-school season, it makes sense that OfficeMax and Old Navy would join forces to maximize their offerings, delivering savings for customers and sales for them.

PALO ALTO, Calif. — Retail shopping app, Shopkick has named Alexis Rask as its new VP and general manager brand partnerships. As the head of Shopkick's newest business unit, Rask is tasked with leading and further developing shopkick's relationship with major brands in the CPG, consumer electronics, entertainment, toy/game, financial services and automotive verticals.

New York -- A survey released Tuesday by Deloitte found that shoppers are prepped to spend on back-to-school items, and plan to use their mobile phones in the process.