Reacting to market surprises in real timeTwo weeks before we were going to break ground on Hamilton Quarter, our plan was altered by a game-changing new tenant. Macy’s opens customers to off-site ad targetingMacy’s Inc. is partnering with a demand-side advertising platform to increase the reach of its retail media network. Victoria’s Secret fashion show to make comeback — completely reimagined Victoria’s Secret has overhauled its signature marketing event for a “new generation of women.” Amazon takes big metaverse step with immersive shopping experience Amazon is now letting customers buy real goods from storefronts in virtual worlds. Survey reveals Gen Z social media, branding trends Gen Z consumers have unique preferences when it comes to digital engagement and selecting brands. Timberland celebrates “community” with new SoHo flagship Timberland has taken its in-store brand experience to a new level as it launches its first-ever U.S. membership program. Consumers reveal what will impact Memorial Day shopping choices A new survey sheds light on the drivers of Memorial Day purchase behavior. China-based Miniso to open flagship in Times Square A global discount retailer is setting up shop in the Big Apple as it continues to grow its U.S. footprint. Foot Locker hires Nike veteran to lead banner A 19-year Nike veteran has been tapped to head up a Foot Locker banner that serves the Hispanic community. PepsiCo. exec to head marketing at Sephora U.S. Sephora U.S. is getting a new chief marketer whose resume includes eight years at Google. First Previous 161 162 163 164 165 Next Last
