Best Buy pioneers livestream in-store pickup with TalkShopLive
Best Buy is taking part in a live shopping first with a livestream commerce platform and a TikTok star.
The consumer electronics giant is providing an in-store pickup option for livestream shoppers on the TalkShopLive platform. Best Buy is launching the partnership, which marks the first time livestream customers will be able to pick up their purchases at a brick-and-mortar store, on a live show scheduled for the evening of Monday, Dec. 12.
TikTok influencer Noah Schnacky will host the program and highlight some of his favorite products. According to TalkShopLive, it chose to roll out its in-store pickup feature with Best Buy due to its longstanding relationship with the retailer, which was the first major chain to begin selling via TalkShopLive.
"We constantly strive to innovate solutions for retailers and brands to connect their live shopping experiences with physical shopping experiences," said TalkShopLive CEO and founder Bryan Moore. "For our large retailer partners, we have proven that products featured in TalkShopLive shows often garner an omnichannel sales lift upwards of 1500%. As holiday shopping often leads to shipping delays, in-store pickup allows customers to have a personal and interactive live shopping experience without any worries on delivery times."
TalkShop Live extends reach to Walmart, store windows
TalkShopLive has been making efforts in the past year to engage customers in new ways. In September 2022, the company joined the Innovation Partners program of Walmart Connect, the closed-loop media business for Walmart.
This collaboration enables supplier-funded shoppable livestreams on Walmart and TalkShopLive’s platforms, brand and publisher sites, and across the web. Walmart has already executed TalkShopLive livestreams with advertising partners including J&J, L’Oreal, P&G, and Samsung.
The TalkShopLive-Walmart partnership officially launched in February 2022, featuring eight livestream shopping events. This followed a trial period in 2021, which fully allowed Walmart to provide shoppable content through Talkshoplive’s embeddable video player directly on its own platform, the MSN shopping tab, and other product partner sites.
And in November 2022, TalkShopLive began partnering with digital media technology provider FrontRunner Technologies to deliver what the companies are calling the first-ever “live commerce window shopping experience.” Select retail windows in New York City are streaming live shopping programs through the holiday season. Livestream commerce platform.
Live shopping shows will continuously roll out through the holiday season while select re-airs from dozens of other TalkShopLive shows will stream in the windows, including live shopping with celebrities and influencers including Shania Twain, Bobby Flay, Dolly Parton, Drew Barrymore, and Ludacris.
In November, TalkShopLive announced the first-ever live commerce shopping windows in New York City. Consumers can watch, listen, and shop livestreams featuring celebrities such as Shania Twain, Dolly Parton, Garth Brooks, Kelsea Ballerini, Gloria Estefan, Drew Barrymore and Bobby Flay.