Marketing Tactics

SPARKS, Md. -- McCormick & Company has opened its first-ever retail destination, McCormick World of Flavors. The is located in Light Street Pavilion at Harborplace, which is siuated in the Inner Harbor area of Baltimore.

KENNEBUNK, Maine — Tom's of Maine, a maker of natural oral and personal care products, has partnered with TerraCycle, a recycling and upcycling company, to give a second life to product packaging with the launch of the Tom's of Maine Natural Care Brigade.

Bentonville, Ark. -- Walmart will offer holders of its gift cards, credit cards and prepaid debit cards a discount on gasoline of up to 15 cents a gallon until Dec. 24, 2012.
 
The program will offer shoppers using a Walmart gift card a 10-cents-per-gallon discount. Those who use a Walmart MoneyCard or Walmart credit card will save 15 cents per gallon. The discounts will be available at more than 1,000 Murphy USA and Wal-Mart gas stations in 20 states.
   

Mountain View, Calif. -- Best Buy tops a list of the most effective back-to-school advertisers, according to Ace Metrix, which provides television and video analytics. An ad promoting free kids’ haircuts at J.C. Penney also was a top perfomer.

Shoppers are hungry for convenience and value and Target continues to deliver both.

New York -- Barneys New York and The Walt Disney Company are teaming up on Barneys’ 2012 holiday campaign at Barneys stores in a campaign called Electric Holiday.

The multi-platform initiative will combine fashion and fantasy, merging the creativity and magic of Disney with the wit and surprise of the legendary Barneys New York annual holiday campaign.

Believe in the brand and don’t take on too many partnerships is the advice Olympic gold medalist and long time Target partner Shaun White offered to fellow Olympians enjoying new found celebrity in the wake of the summer games.

Ron Johnson, CEO of J.C. Penney Co., gives a sneak preview of the company’s latest wave of brand shops, which will open in nearly 700 Penney stores nationwide on Sept 1. The new shops are dedicated to three brands: Liz Claiborne, IZOD and jcp – a new exclusive brand dedicated to high-quality fashion basics.

Click here for a video tour of the new shops.