Kroger expands fuel rewards program

CINCINNATI and HOUSTON Kroger announced that it has expanded its relationship with Shell to help customers save at the pump in dozens of cities across the country. The fuel rewards loyalty program provides shoppers the opportunity to save on fuels simply by using their Kroger Plus Card or other Kroger family of stores loyalty cards to earn points that can be redeemed for fuel discounts at participating Shell stations.

Originally launched in February 2010, the Kroger fuel rewards program with Shell is rapidly garnering customer attention and adoption in the 49 markets where the program has been successfully rolled out, the company said. To date, nearly 4,000 Shell stations across the country have launched the fuel rewards program and are active redemption centers for Kroger Fuel Points.

"Kroger's loyalty card program is unmatched in the industry, providing customers the best possible shopping experience," said Jeff Fike, director of customer relationship management and development for Kroger. "Teaming up with Shell allows us to provide even more savings and rewards to our customers, which we know is important, with the economic challenges our customers face."   

New markets adding the program include Houston, Seattle, Portland and Phoenix.

This fuel rewards program provides Kroger family of stores shoppers the opportunity to save on fuels at participating Shell stations, including Shell Nitrogen Enriched Gasolines, when using their Kroger family of stores loyalty card at the supermarket register. Customers in the participating markets can save a minimum of 10 cents per gallon for every 100 Fuel Points earned at Kroger family of stores when they use their loyalty card. Customers are able to redeem their Fuel Points exclusively at participating Shell stations and Kroger Fuel Centers, up to 35 gallons per fuel purchase.