Marketing Tactics

BENTONVILLE, Ark. — Walmart is offering its customers a new way to load money onto prepaid cards.

San Diego, Calif. -- Audio products company Parametric Sound Corp. said Tuesday that Build-A-Bear Workshop will include its directed sound product in six newly designed stores that will be opened across the U.S. this year.  

The HyperSound product will allow Build-A-Bear to simultaneously operate multiple interactive kiosks within the store, each playing its own specific audio message.

NEW YORK — In honor of Breast Cancer Awareness month, Macy's is selling a special I.N.C. International Concepts lace top with part of the proceeds going to the Breast Cancer Research Foundation.

The I.N.C. International Concepts lace top for $59.50, available exclusively at Macy's and macys.com/pink. During the month of October, 5% of the purchase price will benefit The Breast Cancer Research Foundation.

New York -- Smartphone and Internet users actively seek out and prefer to engage with mobile-friendly sites, but such sites must meet certain expectations in order to convert users from visitors to consumers, according to a Google study conducted by independent market research firms Sterling Research and SmithGeiger.

CINCINNATI — Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

The Expert Collection brings two new premium hair care lines to Pantene: AgeDefy and Advanced+ Keratin Repair. The products utilize Pantene’s most advanced technologies and promise to help women experience healthy-looking hair with luster, bounce and damage repair.

PURCHASE, N.Y. and QUINCY, Mass. — Coinstar, an operator of change collecting kiosks, announced that customers utilizing its service at all Stop & Shop stores, now have the option of placing the full value of their coins, without fees, onto a Stop & Shop gift card. In addition, customers also have the option to select a gift card from a variety of national retailers and e-retailers. The gift cards are immediately activated and can be used the same day.

Wayne, N.J. -- Toys “R” Us on Tuesday said it will offer a price-match guarantee on all items in its namesake and Babies “R” Us stores this holiday season.

Beginning immediately and continuing through Christmas Eve, the company said it will match competitors’ in-store pricing on identical items, any time a customer presents a local competitor’s current print advertisement showing the item available for less.  

GLENWILLOW, Ohio — Dots, a leading women's fashion retailer, is partnering with Susan G. Komen for the Cure for the fourth consecutive year to help raise awareness of the importance of breast cancer prevention, detection and treatment with the "Girlfriends Giving Back" program.