Marketing Tactics

MANHATTAN BEACH, Calif. — Skechers will once again feature Hall of Fame quarterback in its campaign for its "Relaxed Fit" footwear. Montana’s spot will follow Mark Cuban’s televised launch of the brand, and will be followed by Tommy Lasorda’s own unique Relaxed Fit commercial in 2013, as part of a triple sport celebrity campaign for the new men’s comfort footwear collection.

NEW YORK — Hess toy truck commercials are something most East Coast residents can remember from their childhood. Until now, however, the special holiday toys were only available at Hess stations.

Now people all over can get their hands on a Hess truck now that the company is offering them online via www.hesstoytruck.com. Preordering is available online starting Nov. 1.

Lawrenceville, Ga. -- Indianapolis-based Simon Property Group announced its Discover Mills outlet mall destination in Lawrenceville (Atlanta), Ga., will be renamed Sugarloaf Mills.

The new brand links the center with Sugarloaf Parkway, where it is situated. New exterior signage, website, brochures and other promotional materials will reflect the new name starting in October.
 

NEW YORK — Saks Inc. has opened its first Saks Fifth Avenue store in Kazakhstan, in the city of Almaty.

Boston -- Boot and leather goods manufacturer Frye Co. will open its second U.S. retail location – on Newbury St. in a historic building in Boston’s Back Bay. It joins Frye’s only retail store in the Soho area of New York City.

The 11,000-sq.-ft., three-level flagship store is slated to open spring 2013. It will reflect a fresh vision of Frye’s heritage and commitment to craft, and house specially designed areas showcasing the brand’s product.

GLENWILLOW, Ohio — Dots, a leading women's fashion retailer, is partnering with Susan G. Komen for the Cure for the fourth consecutive year to help raise awareness of the importance of breast cancer prevention, detection and treatment with the "Girlfriends Giving Back" program.

Vancouver -- LightHaus  announced that Foot Locker has deployed the LightHaus Visual Customer Intelligence (VCI) solution to measure customer traffic and sales conversion rates at all of its Champs Sports stores in the U.S. and Canada, as well as its Foot Locker Canada stores. The chain is adopting LightHaus VCI in stores in the U.S., Canada, Europe, and Australia.

WEST DES MOINES, Iowa — Hy-Vee is showing its commitment to health by joining the efforts to make its home state of Iowa the healthiest in the nation.

More than 100 Hy-Vee stores will take part in the second Healthiest State Walk on Oct. 3.