Marketing Tactics

L’Oréal USA has named former Estée Lauder executive Angela Bennett as VP of La Roche-Posay. 

Bennett will be charged with expanding the global skincare brand’s national retail distribution with a focus on suncare and acne consumers as well as digital programs while increasing La Roche-Posay’s support of its partnering dermatologists and retailers. 

New York -- Survey results by Deloitte, released Tuesday, found that even as the economy improves, 94% of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level.

According to Deloitte's 2013 American Pantry Study, 92% indicated they have become more resourceful, and 86% say they are getting more precise in what they buy -- attitudes that have remained consistent in the three years Deloitte has conducted the study, and across income levels.

NEW YORK — According to survey results by Deloitte, 94% of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level, despite an improving economy.

Deloitte's 2013 American Pantry Study found that 92% of Americans said they have become more resourceful, and 86% say they are getting more precise in what they buy — attitudes that have remained consistent in the three years Deloitte has conducted the study, and across income levels.

New York -- Macy’s Inc. filed an appeal on Monday, challenging Manhattan state court judge Jeffrey Oing’s Friday ruling that J.C. Penney can sell unbranded Martha Stewart goods in its stores, at least temporarily.

Penney was celebrating the decision that would allow it to sell Martha Stewart items as long as they didn’t carry her name, especially since the products – valued by one analyst at $100 million -- were already manufactured and being stored in warehouses. 

HUDSON, Ohio — Jo-Ann Fabric and Craft Stores has added The Ohio State University to its assortment of exclusively licensed collegiate fabrics.

“We are thrilled to offer fans of The Ohio State University this exclusive-to-Jo-Ann line of fleece and cotton fabrics,” said Susan Starcher, buyer of fleece, warm and licensed fabric for Jo-Ann. “Our customers love to show their school spirit, and no other retailer offers a more diverse selection of college and university fabrics than Jo-Ann.”

NEW YORK — Nook Media, a subsidiary of Barnes & Noble, has launched a new Pinterest app on Nook HD, Nook HD+, Nook Tablet and Nook Color. 

Nook Media seeks to leverage the popularity of the social media platform to keep existing users engaged as well as draw in new ones. Pinterest will come preloaded on all new devices, along with Twitter and a new Facebook for Nook app. Existing customers will be able to download the Pinterest and Twitter apps free from the Nook Store. 

MILWAUKEE — Kohl’s is scheduled to return to Summerfest this year with its Captivation Station, an educative program geared toward children and families. Also returning to the festival will be the free-admission program Kohl’s Family Day, scheduled from noon–3 p.m. Sunday, June 30.

SAN DIEGO — Sony Electronics is expanding its retail footprint by opening three newly remodeled Sony Stores and several brand new Sony Gallery experiences. The company also unveiled a smaller-store format called Sony Gallery.

Following the debut of the redesigned Sony Store in the Simon Mall Stanford Shopping Center in Palo Alto, Calif., Sony announced it will open three new concept stores located in Miami, San Diego, and Orlando, Fla. The remodels will bring the total of U.S. redesigned stores to eight.