Marketing Tactics

RIDGELAND, Miss. — Viking Culinary Group announced that it has introduced a new line of branded outdoor grills from celebrity chef Emeril Lagasse.

Products in the Emeril grill line include:

NEW YORK — The economic headwinds so often cited by mass market retailers as a drag on financial results had no impact on luxury goods retailer Tiffany during the second quarter. The company’s earnings per share excluding non-recurring charges increased 58% to 86 cents, well ahead of the 70 cents analysts’ expected as the retailer’s customers didn’t let lingering unemployment and economic uncertainty dampen their enthusiasm for luxury goods.

New York City -- Subway is testing a cafe concept with an expanded menu and more sophisticated décor in about 15 locations, the Associated Press said.

The new format includes modern lighting, flat-screen TVs, comfortable chairs, and such menu items as muffins, pastries, espresso beverages and salads.
 

New York City -- New Balance has opened its first North American Experience Store, in New York City's Flatiron District. The approximate 4,000-sq.-ft. space is designed to reflect the heritage and spirit of the century-old brand.

By Arthur Sweetser, [email protected]

WAYNE, N.J. — Toys"R"Us announced that "Desperate Housewives" star Eva Longoria will be featured on the cover of its 2011 edition of the Toys"R"Us Toy Guide for Differently-Abled Kids. Longoria will be featured alongside Elijah De La Cerda, a 5-year-old boy with Down syndrome from Fresno, Calif., the company announced. Released annually, this complimentary resource is created with guidance from the National Lekotek Center, a nonprofit organization dedicated to making play accessible to children of all abilities.

Picture this setting. The neatly manicured grounds of the spectacular Broadmoor resort are underfoot, the Rocky Mountains are in the background, and the sky above Colorado Springs is a crisp blue. Hundreds of dark-suited senior executives are milling about an early evening reception, sipping wine as white-gloved waiters offer curious looking hors d'oeuvres.

GOODLETTSVILLE, Tenn. — Dollar General and NASCAR have announced the first-ever national retail program around the Chase for NASCAR Sprint Cup. As part of the partnership, Dollar General will launch the "Race to Win" sweepstakes on Aug. 28. The sweepstakes, which runs through Nov. 12, offers customers the chance to win more than 9,000 prizes including free gas for a year, a trip to Las Vegas and $250,000.

The sweepstakes will be promoted by NASCAR superstar Dale Earnhardt Jr. in stores, online and on national radio. 

NEW YORK — A recent consumer survey released by AlixPartners found that a little more than half of all consumers (51%) identify a traditional grocery retailer as their point of destination when making a grocery trip. Such mass merchants as Walmart are capturing 30% of those trips, and the continued emphasis on fresh in the drug channel has drawn 5% of those trips into the mainstream pharmacy.

Dollar stores, another channel that has in the past few years made a significant push into food items, also draws 5% of all grocery trips.

NEW YORK — Victoria's Secret announced that it has launched a new line of workout gear called "VSX Sexy Sport." The collection will feature sports bras, yoga pants, tank tops, athletic shorts, accessories and other workout clothing pieces all designed with fit in mind, the company reported. 

The collection is available in a variety of colors in sizes XS to large. Items are priced from $24.50 to $68.50.