Marketing Tactics

Target’s website was among the 50 most heavily trafficked U.S. web properties during August, according to comScore Media Metrix. The online measurement service showed Target.com with 26.5 million unique visitors for the month, which earned it the 46th position on the list.

CONSHOHOCKEN, Pa. — Ikea announced that on Oct. 1, its U.S. stores will give away free tree seedlings through its partnership with American Forests. Ikea has been partnering with American Forests since 1998, and through their "Plant a Tree" campaign, they have raised $1.9 million dollars to plant 1.9 million trees.

WESTBOROUGH, Mass. —  BJ's Wholesale Club announced that it is partnering with 13 of the country's leading cancer centers to host picnic luncheons to educate guests about breast cancer. This is the sixth year BJ's is hosting these "Pink Picnic" events, which will feature a doctor or specialist from a partner hospital and an inspirational speaker, who will share her experience with the disease, the company reported.

ATLANTA — Home Depot announced that it has teamed up with Habitat for Humanity International for a new joint program, Repair Corps, to remodel and renovate the homes of U.S. military veterans. With $1.5 million in funding from The Home Depot Foundation, volunteer assistance from Team Depot, The Home Depot's associate-led volunteer force, and technical assistance from Habitat for Humanity International, the goal of Repair Corps is to provide Habitat affiliates across the country with the resources to repair the homes of nearly 100 veterans and their families.

CINCINNATI — Kroger has committed $3 million in donations for local breast cancer initiatives across the country to support National Breast Cancer Awareness month in October, the grocer announced Monday.

"We are honored that so many of our courageous associates are willing to share their experiences as breast cancer survivors," stated David Dillon, Kroger's chairman and CEO. "Their inspirational stories educate and encourage others to better care for each other and their own health."

Chicago -- Meeting the needs of aging consumers offers retailers and brand marketers a major opportunity going forward, according to a new study by global management consulting firm A.T. Kearney.

Mature consumers form a worldwide market segment that spent $8 trillion in 2010 and will be spending $15 trillion annually by the end of this decade, the study estimated. Based on current worldwide demographic trajectories, in five years there will be more people over the age of 60 than under five; in 30 years, there will be more people over 60 than under 16.

New York City -- Office Depot will celebrate the grand opening of its new store in Austin, Texas, on Sept. 27.

The new store features a number of upgrades designed with the customer in mind, including colorful and clear signage, and carpeted floors for a warmer feel. The floor plan is simple to navigate with a layout that is intuitive, logical and convenient for the customer to shop.

Pittsburgh -- Dick’s Sporting Goods announced it is opening two stores this week, in Yonkers, N.Y., and Norcross, Ga.

The Yonkers location will be the retailer's 32nd store in the state of New York and their 458th nationwide. The Norcross location will be the retailer's fifteenth store in the state of Georgia and their 459th nationwide.

 

WASHINGTON, D.C. — The Grocery Manufacturers Association and the Food Marketing Institute have launched a new consumer education campaign around the front-of-pack nutrition labeling system launched in January by the food and beverage industry.

The Facts Up Front consumer education campaign will launch in early 2012, as consumers will see the new icons on a majority of products in the marketplace, the associations announced. The campaign will also be supported by a new website, www.factsupfront.org.

BENTON HARBOR, Mich. — Whirlpool announced it has been named to the 2011/2012 Dow Jones Sustainability Index (DJSI) for the seventh consecutive year. In 2011, the company's centennial year, Whirlpool was named to both the World and North America lists. The DJSI tracks the financial performance of the leading sustainability-driven companies worldwide.