Marketing Tactics

LOS ANGELES, Calif. — The Coffee Bean & Tea Leaf, a leading specialty coffee and tea retailer, is leveraging wireless technology to retain existing customers and encourage new ones to come into their stores. 

The company will test wireless charging with Power Matters Alliance at select Los Angeles locations and plans to deploy wireless charging with PMA in dozens of California stores this quarter, with the aim of expanding nationally and internationally shortly thereafter.

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Dayton, Ohio -- Golfsmith International, is opening a store Beavercreek, Ohio, with an grand opening celebration on May 10-May 12.

The new 20,845-sq.-ft. store features a dominant selection of the best brands in golf and the ultimate 'try before you buy' interactive environment. The store has three high-tech golf simulators and an expansive indoor putting green that enable customers to experience the latest equipment.

EDISON, N.J. — Bare Necessities, an online specialty retailer of women's and men's branded and designer intimate apparel and lingerie, has launched an interactive look book showcasing Wacoal’s intimates to entice tech-savvy shoppers with smartphones and tablets. 

OMAHA, Neb. — Sergeant's Pet Care Products, an Omaha, Neb.-based manufacturer of pet products, engaged shoppers while promoting good oral hygiene for pets with its national Sentry Petrodex Superstar Smiles photo contest, sponsored by the company’s Sentry Petrodex dental brand.

Three-year-old yellow Labrador Retriever Flash took the top prize.

New York -- Target isn’t letting any grass grow under its feet when it comes to the suddenly hot category of home goods and home furnishings. The discounter has installed a giant, two-story dollhouse — some 21 ft. high and occupying some 1,500 sq. ft. of space — smack in the middle of Vanderbuilt Hall in New York City’s Grand Central Station. The temporary installation is designed to promote Target’s new Threshold brand and is completely furnished and accessorized with furniture, decor, and housewares from the collection.

SAN DIEGO — Online fresh flowers retailer ProFlowers is launching a ProFlowers-branded store on eBay, extending its online reach.

The new ProFlowers eBay storefront features a broad assortment of fresh flowers, plants and product bundles including vases and chocolates, much like its existing online e-commerce site. Its eBay store also prominently features a “Deal of the Week” specially priced bouquet and vase.

At Retail Live!, retailers exhibit, and developers, owners, brokers and others stop by to chat

In the retail real estate landscape, there aren't as many networking options as one might think. Even fewer if you narrow it down to those events that put landlords and tenants in the same room, along with entertainment, face-to-face meet and greets, and mutually beneficial educational sessions.