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Banana Republic opens in Paris

12/8/2011

PARIS — Gap Inc. announced the opening of its first Banana Republic store on Avenue des Champs Élysées in Pais,France. According to the company, the 15,952-sq.-ft. space will house the brand’s women’s and men’s collections and represents the most contemporary expression of the brand globally.


“We are thrilled to open our first Banana Republic store in France – a brand-building flagship in Paris - and reach yet another important milestone for our international growth strategy,” said Stephen Sunnucks, president international for Gap Inc. “With a growing base of loyal customers across Europe, both in our stores and online, we’re confident that shoppers in Paris will have a strong appetite for Banana Republic’s proposition of affordable luxury, as we open at this special time in the lead up to the holiday shopping period.”


Many of the building’s original architectural details have been retained and updated; the contemporary white and black diamond marble floors combined with limestone, sweeping marble feature staircase and an old era style lift offering elegant access to the main shopping area lit by a Charles Edwards chandelier, the company said. French Art Deco antiques, sophisticated curved ebony paneling and black enamel detailing create the feeling of a residential environment while a series of neoclassical arches and vaults evoke a shopping promenade.

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