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Marketing Tactics

  • American Express and Twitter team up with retailers to offer discounts

    New York -- McDonald’s, Whole Foods Market and Best Buy are among the retailers participating in a new American Express program that allows shoppers to load discounts onto their American Express cards via Twitter.

  • Abercrombie & Fitch to face class-action suit on gift cards

    New York City -- Abercrombie & Fitch Co. was ordered by U.S. District Judge Gary Feinerman in Chicago to answer a class-action lawsuit by shoppers who claimed the retailer voided holiday gift cards that said they had "no expiration date," Reuters reported.

    In December 2009, Abercrombie ran a promotion in which it issued nearly 200,000 gift cards valued at $25 each to shoppers who spent at least $100 on a single purchase.

  • Walgreens checks in with Foursquare

    DEERFIELD, Ill. — Walgreens customers can now access exclusive offers when they check in at any Walgreens store through Foursquare.

    The drugstore chain said customers that check in via Foursquare instantly will receive a unique scannable coupon via their smartphone, which is redeemable in the store and does not require texting, reply or other steps.

  • Warm weather cools comps at Children's Place

    SECAUCUS, N.J. — The Children's Place Retail Stores is the latest retailer to report fourth-quarter sales that were negatively impacted by the unseasonably warm weather this winter. The company said that comparable-store sales for the quarter declined 2.7%, and net sales were up only slightly (0.9%) to $457.5 million from $453.2 million for the fourth quarter of 2010. 

    Children's Place also reported a drop in income from continuing operations after tax from $32.7 million, or $1.24 per diluted share, to $24.2 million, or 97 cents per diluted share.

  • Kimberly-Clark names president global brands and innovation

    DALLAS — Kimberly-Clark has elected Tony Palmer, SVP and chief marketing officer, to the role of president global brands and innovation.

    In his expanded role, Palmer will leverage the company's scale to build brands and drive growth for its businesses around the world.  He will partner with K-C's regional business leaders to achieve their business objectives.

  • Winning with Target requires domestic insights and international understanding

    Target has some ambitious growth plans for the next five years, and to help suppliers participate in that growth Retailing Today has partnered with the consulting firm Sales Is Not Simple to host a unique event on April 26 in downtown Minneapolis.

  • Target gives $37,500 for tornado relief

    Minneapolis — Target has donated $37,500 in monetary support and product to assist with tornado relief efforts underway in the central United States. The donation includes $25,000 cash for the American Red Cross to aid their efforts and an additional $12,500 that can be used either as cash or product donations to local organizations in Alabama, Illinois, Indiana, Kentucky and Missouri.

  • Foot Locker unveils updated strategic plan, to open stores in 2013

    New York City -- In a conference call to investors on Tuesday, Foot Locker announced an updated strategic plan and financial initiatives intended to elevate the retailer’s performance for the 2012 to 2016 period.

  • Consumer Reports Index: Consumer sentiment drops

    Yonkers, N.Y. -- After three consecutive months of improvement, the Consumer Reports Index for March slipped to 46.1, from 49.6 last month.

    March's Consumer Reports Index measures overall consumer financial health and showed that the confidence of the American consumer is waning.

    Further challenging consumer confidence, The Trouble Tracker Index increased slightly this month to 52.2 from 49.1 in February, and is now at its highest level since August 2011.

  • Walgreens implements Foursquare mobile coupon program

    Deerfield, Ill. -- Walgreens on Tuesday announced the availability of an exclusive new offering for customers that check in at any Walgreens store nationwide through Foursquare.

    The drugstore chain said customers that check in via Foursquare instantly will receive a unique scannable coupon via their smartphone, which is redeemable in the store and does not require texting, reply or other steps.


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