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Marketing Tactics

  • Target’s Ward says don’t expect order

    Laysha Ward was among top business executives and celebrities who participated in the Network of Executive Women’s Executive Leaders Forum July 23-25 near Los Angeles. Ward, along with HSN CEO Mindy Grossman and actress turned activist Gina Davis, share insights about the state of women in business today and their personal experiences.

  • New 99 Cents Only Store opens in Houston

    City of Commerce, Calif. — Celebrating the grand opening of its newest Houston store — 11,490 sq. ft. — 99Cents Only Stores will sell Westinghouse 40-in. flat-screen TVs for just 99 cents to the first nine customers in line.

    There will be additional prizes for the next 198 customers in line.

     

  • American Eagle offers shoppers chance to make digital footprint

    NEW YORK — American Eagle Outfitters has launched its fall 2013 Project Live Your Life campaign with the debut of its "Rock Your Walk" video, featuring cameos by well-known fashion personalities. But the retailer is also turning to social media to make consumers a part of the campaign.

  • Coldwater Creek to expand loyalty program in new long-term agreement with Alliance Data

    Sandpoint, Idaho -- Coldwater Creek and Alliance Data Systems Corp. announced they have signed a new, long-term agreement for Alliance Data's Retail Services business to expand Coldwater Creek's co-branded credit card program and launch a Coldwater Creek private label credit card program.

  • Shanghai retailer pilots mobile rewards solution

    Boston -- Japanese retailer Yummie House is piloting a new mobile rewards solution at 10 stores in Shanghai, China. Yummie House is using a joint application from Appconomy and ByteLight that combines the cloud-based Appconomy Platform mobile marketing platform solution with ByteLight light field communication (LFC) technology.

  • During BTS Jo-Ann woos the teachers

    HUDSON, Ohio — Jo-Ann Fabric and Craft Stores America is holding a Teacher Appreciation Days savings event August 10 and 11, at the height of the back-to-school season.

  • Martha Stewart Living Omnimedia ‘encouraged’ with Q2 results

    NEW YORK — Martha Stewart Living Omnimedia decided to end the publication of two print titles and exit live television programming following lower revenues in publishing and broadcasting, which caused total revenues to decrease 13.5% to $42.2 million in the second quarter ended June 30, from $47.9 million in the same quarter last year. 

  • Study: Consumers want real apparel personalization

    Emeryville, Calif. – Consumers in the U.S. and U.K. feel overwhelmed by targeted apparel marketing messages, but are responsive to messaging that includes genuinely personalized information. A new study of 409 U.S. and U.K. consumers from the Economist Intelligence Unit (EIU) indicates that 66% of consumers say that many personalized apparel messages are annoying because attempts at personalization are superficial.

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