Marketing Tactics

BENSALEM, Pa. — Charming Shoppes is making it easier than ever for women to design and share their favorite looks. On the heels of the successful launch of their new fit and style technology, Fashion Genius, Lane Bryant and its sister brands Catherines, Fashion Bug and Sonsi have further enabled the customer's shopping experience by enabling women to build personalized outfits based on their Fashion Genius fit and style profile, share their outfit creations across their preferred social network and vote for their favorite customer created looks.

GRAND RAPIDS, Mich. — Two Feeding America food banks and a Macomb County, Mich., resident were named winners of Meijer's "Get Gifted" online holiday contest.

The retailer said it donated $10,000 to Gleaners Community Food Bank and Forgotten Harvest last week and named Vickie Spokes its grand prize winner of $10,000 in Meijer gift cards.

585 Boardriders, a new retail concept from Quiksilver Inc., is designed as the ultimate destination for surfers and those who aspire to the surf-inspired lifestyle. Housing clothes and accessories from the company’s various brands, including Roxy and DC, the 10,000-sq.-ft. store also stocks an extensive selection of boards and wetsuits.

New York City -- Bloomingdale’s said Monday it has launched a new customer loyalty program called Loyallist in all U.S. retail locations and online. 

There’s a lot going this week at the Daytona, Fla., area Walmart stores as NASCAR gears up for the start of its season with the Daytona 500. Between special activities in store parking lots and promotions involving NASCAR merchandise, Walmart has effectively positioned itself as the one-stop destination for race fans. While the Daytona 500 is a big deal, it’s really just a warm up act for Walmart.

Fourth-quarter same-store sales at JCPenney declined 1.8%, and the company lost $87 million, but those details are being overlooked for the time being as execution of the transformation strategy envisioned by CEO Ron Johnson began less than a month ago.

SAN FRANCISCO — Gap Inc.'s fourth-quarter net income plummeted 40% on higher costs and aggressive discounting during the holiday selling season.

The company reported that net income for the quarter ended Jan. 28 was $218 million, compared with $365 million a year earlier. Sales dipped to $4.28 billion in the quarter, from $4.36 billion, matching Wall Street estimates.

NEW YORK — Men who want to mimic what they see on the pages of GQ will soon be able to do so simply by shopping at Gap. The retailer is partnering with the magazine to bring limited-collections from GQ's “Best New Menswear Designers in America” to select Gap stores and Gap.com. The designers will be featured in the April 2012 issue of GQ. 

The “Best New Menswear Designers in America” selected by GQ are:

SAN FRANCISCO — Williams-Sonoma is helping consumers create their dream kitchen with the launch of Cultivate.com. Offering information about kitchen design and remodeling in one destination, the website will feature advice from acclaimed kitchen experts, thousands of inspirational photos, recommendations for local kitchen professionals and unique planning tools, the company announced Friday.

Wayne, N.J. – Babies “R” Us launched the Very Important Baby (V.I.B.) program, designed to allow parents an opportunity to earn a 10% bonus savings on baby essentials.

The complimentary V.I.B. card is much like a debit card and can be used toward purchases of any brand of diapers, wipes, formula and baby food at “R” Us stores nationwide. Every time money is loaded onto the card, Babies “R” Us will add 10% – up to $200 annually.