Marketing Tactics

SANTA MONICA, Calif. — Social Reality, a developer of platforms for social and digital advertising, has elected Malcolm CasSelle to the company's board of directors.

The National Retail Federation definition of September 2013 shifts the month one week later in the calendar when compared to 2012. This shift introduces a significant cooler bias in the forecast. Therefore, while the nation on a year-on-year basis trends cooler, most of that will be due to a calendar shift and not a change in the weather. Conditions are expected to be similar to 2012 when the shift is removed.

Chesterfield, Mo. — Simon Property Group has announced the opening of Phase I of St. Louis Premium Outlets in Chesterfield, Mo., a suburb of St. Louis.

The 350,000-sq.-ft. Phase I features 90 outlets and is 100% leased. Designer and name branded outlet shops include Armani, Kate Spade New York, Michael Kors, Nike, Saks Fifth Avenue Off 5th and Under Armour.

The center is a joint venture between Simon Property Group and Woodmont Outlets, an affiliate of The Woodmont Company, a retail shopping center developer and operator.

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Lafayette, La. — Hungry Howie’s has opened a new pizza shop in Lafayette, La., near the University of Louisiana campus.

It is the third store for the young franchise. The other two stores are in nearby Baton Rouge.

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ST. PAUL, MINN. — Ace Brand from 3M Company has launched Ace Brand Sports Medicine Products, marking the brand’s expansion into the sporting goods category. 

As part of the launch, Ace Brand has partnered with Little League Baseball and Softball, the world’s largest youth sports organization, to support youth athletes nationwide.