Marketing Tactics

Hoffman Estates, Ill. -- Sears has launched SearsLocalAd.com, an online service that provides customers with access to additional local deals beyond the weekly Sears print circular or Sears.com. The online shopping portal is dedicated to local customers, allowing them to shop smarter by previewing new local deals updated every week, and includes enhancements for Sears' Shop Your Way Rewards members.

New York -- Barneys New York said that it has reached an agreement with its largest lender, Perry Capital and other lenders to significantly reduce the retailer’s debt and improve its capital structure. Under the arrangement, Perry Capital has become the majority owner of Barneys. Under a debt-for-equity swap with Perry Capital, as well as other lenders, Ron Burkle's Yucaipa Cos and current owner Istithmar World, the chain's long-term debt will fall to $50 million from $590 million. The deal makes Perry Capital the majority owner of Barneys.

By Robin Lewis, [email protected] and Michael Dart, [email protected]

HOFFMAN ESTATES, Ill. — Kmart is introducing prescription pet medications at its stores, the mass-merchandise retail chain said Friday.

The company said the new program was designed to make it easier for customers to get branded and generic pet drugs and more convenient to shop for the whole family. More than 60% of American households own a pet, and families spent more than $50 billion on their pets in 2011, according to the American Pet Products Association.

Canton, Mass. -- Baskin-Robbins announced Friday a plan to nearly double its U.K. presence over the next three years, adding 80 freestanding units to the 100 stores currently operating in the region.

The announcement comes as the ice cream chain celebrates the official opening of three new shops in London, each featuring the brand’s new international design that includes lounge-style seating, interactive LCD menu displays and upgraded wallcoverings reminiscent of waffle cones.

Toronto -- Sears Canada is launching a “hassle-free” return policy that includes a satisfaction guarantee with every purchase. If not completely satisfied, customers can now exchange or return almost all products within 30 days -- or 90 days if they use their Sears card.

The new policy is part of a new push by Sears to provide “exceptional” customer service. This week, Sears associates across Canada will sign a customer service pledge. 

Boston -- City Sports will open its 21st store, in Burlington, Vt., on May 6.

The eco-conscious space—built utilizing reclaimed materials from previous stores—was designed to capture the spirit of the community. The existing ceiling was kept, and all lighting fixtures were replaced with energy-efficient bulbs.

New York -- Dressbarn, a subsidiary of Ascena Retail Group Inc., has launched a social and interactive campaign, called Share Your (MOM)ent, for Mother's Day. The campaign's integrated web and mobile site was designed and developed by Manhattan-based agency Conversation.

The campaign encourages consumers to upload a photo, video or written memory of anyone who has ever given them a warm and fuzzy mom-like feeling, and to share it with others via social networks and a customizable e-card.

Plenty of people shop Walmart’s stores for their groceries but go elsewhere to buy meat. Now the company is looking to convert a larger percentage of its more discriminating shoppers to purchasers of meat with a new quality-based initiative supported by an innovative shopper marketing strategy and a national ad campaign.

April same-store sales at Target increased 1.1% and helped the company achieve a 5.3% first-quarter comps increase that was the highest in six years. How much of the performance was due to record warm weather versus good execution of a solid strategy against the back drop of an improved economy is debatable.