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Marketing Tactics

  • NYC’s new Pier 57 complex renamed SuperPier

    New York -- Youngwoo & Associates (YWA) announced that the Pier 57 development at West 15th Street in Hudson River Park, Manhattan will now be officially known as SuperPier. Constructed in 1952, Pier 57 was an engineering marvel, built on three giant buoyant and hollow concrete boxes, or concrete caissons. Described as indestructible, it was dubbed “Super Pier” when it opened.  

    The anchor tenants for the new development include:

  • Organic items added to Target’s HBC offering

    Two hundred Target stores will begin offering the EveryOne brand of organics and all nature health and beauty items from EO products.

    The company bills itself as theoriginal and ultimate essential oil based personal care company and said its products are designed to meet the increasing demand for healthy body products at a great price. Target will offer EO’s EveryOne Soap in Citrus + Mint, EveryOne Soap in Coconut + Lemon, and EveryOne Lotion in Coconut + Lemon in a 32 ounce pump bottle that retails for less than $10.

  • Shoebuy.com bolsters marketing leadership team

    BOSTON — Shoebuy.com, a leading global online retailer of shoes and clothing, has expanded its marketing leadership team with the appointments of Heather Adams as SVP of marketing and Kavita Baball as SVP of customer experience and retention. 

  • Modell’s opens new Long Island stores

    New York — Modell’s Sporting Goods will celebrate the grand opening of two new stores in Long Island today. The stores are located in the Huntington Shopping Center and Fivetowns Shopping Center.

    The new stores will boost the company’s store-count to 155.

     

  • Whole Foods Market announces plans for store on Chicago’s South Side

    Chicago -- Whole Foods Market plans to open an 18,000-sq.-ft. store on Chicago’s South Side, in the impoverished Englewood neighborhood, in 2015. The store will be built as part of a larger development at the northwest corner of South Halsted and West 63rd Streets. The retail portion of the site is being developed by DL3.

  • Brooks Brothers makes itself at home in San Francisco’s Union Square

    Brooks Brothers has opened a flagship store location in San Francisco. At 26,000 sq. ft., Brooks Brothers at Union Square is the second largest retail location in North America.

  • Febreze & Alyssa Milano promote catching some z’s with new scents collection

    CINCINNATI — Febreze has launched a collection of scents specifically designed for the bedroom. The brand has partnered with the National Sleep Foundation and actress Alyssa Milano to promote healthy sleep habits, with a focus on adult bedtime routines that help you relax. 

  • The Dump opens Lombard, Ill., furniture outlet

    Lombard, Ill. — The Dump is opening a new 134,000-sq.-ft. furniture outlet location in Lombard, Ill., today.

     Official opening festivities began at 8:30 a.m. CT with a ribbon-cutting ceremony that will be followed by musical acts.

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