Marketing Tactics

NASCAR fans in Charlotte will have a lot to look forward to this weekend as the city welcomes the Coca-Cola 600.

BOISE, Idaho — Albertson’s LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.


Boulder, Colo. — Giant-Landover and ShopRite are shoppers' two favorite supermarkets, according to results of a survey released Tuesday.

Washington, D.C. — Sam's Club has pledged more than $2 million in donations to nonprofits supporting small business growth. The announcement was made by Sam's Club president and CEO Rosalind Brewer.

"At Sam’s Club our small business owners are our partners, and we want to put our money where our mission is — which is to be agents for and support our members and the small business community," said Brewer, addressing guests at the Dream Big Small Business of the Year awards luncheon at the Shoreham Hotel.

Boise, Idaho — Albertson’s LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.


San Francisco — Williams-Sonoma has appointed former editor-in-chief of Martha Stewart Living Omnimedia’s Everyday Food Anna Last as the chain's SVP and executive creative director. Last will oversee all facets of the brand’s expression in the Williams-Sonoma catalog, on Williams-sonoma.com and in the brand’s store environments.

Salisbury, N.C. — Food Lion announced the results of its two-week Hunger Has a Cure campaign.

The campaign, which ran April 4 to April 17, raised more than $500,000, which will support Feeding America's network of local food banks. Feeding America will use the funds to provide 3.7 million meals to those in need. As part of the campaign, customers were given the opportunity to donate $1, $3 or any other amount of their choice at checkout.

Sam's Club shoppers in Mexico who have a hankering for deep dish pizza will soon be able to satisfy their craving thanks to a new deal with Uno Foods and Sam's Club. Uno's deep dish pizza, artisan thin crust varieties and other items will be distributed at Sam's Clubs throughout Mexico.

BENTONVILLE, Ark. — Sam's Club has invited pitmaster and cookbook author Troy Black to show families how to create the perfect Memorial Day meal. Black will star in a series of grilling demonstration videos that can be viewed on the SamsClub.com/meals "Tips & Videos" tab. The site also features photos and printable recipes on the "Easy Recipes" tab.

PORTLAND, Ore. and SEATTLE — Safeway has launched its Just for U online and mobile shopping tool in its Oregon and Washington divisions. Customers in these areas will now be able receive targeted savings to their Safeway Club card by signing up for free online at Safeway.com or accessing Just for U through the new Safeway Mobile App for iPhone or Android.