Marketing Tactics

New York -- Learn how Chico's FAS is staying ahead of the information evolution and providing personalized customer interactions at a Chain Store Age webinar on Thursday, Oct. 18 ( 2 p.m. ET, 11 a.m. PT). Bob Murray, architect of Chico's Store Technology, will discuss such top-of-mind imperatives as loyalty, mobile, and seamless digital connections with the customer in the omni-channel market space.

FRAMINGHAM, Mass. — Staples is now offering its customers the chance to pre-order the latest computers and tablets optimized for Microsoft Windows 8 through its exclusive "8 Was Easy" program.

Customers can pre-order the computers and tablets online or in stores and receive free personalized training and free support. Consumers who purchase any Windows 8 PC regularly priced $699 and above will also receive free data transfer from their old computer.

Neil Ashe, president and CEO of global e-commerce was clearly the most excitable person on stage Wednesday at Walmart’s 19th annual analysts' meeting. And for good reason.

Walmart created its global e-commerce group two years ago and Ashe joined the company back in January. Wednesday was his first opportunity to participate in the company’s annual analysts’ meeting and he made the most of it, slipping in a first ever reference to Walmart’s online revenues that now total $9 billion.

NAPERVILLE, Ill. — OfficeMax has launched a new line of pens under its TUL brand.

"Over the past eight years, TUL has become the preferred premium brand of writing instruments and desk accessories for many of our customers because of the great design, performance and value it provides," said Ronald Lalla, EVP and chief merchandising officer at OfficeMax. "Our new collection of TUL pens provides both consumers and business customers with multiple designs that deliver exceptional writing experiences time and time again."

New York -- More and more retailers are using digital technology to enhance the physical store experience and engage customers. In the latest example, Adidas has taken window shopping to a new level with an interactive digital window concept that connects with consumers’ smartphones, making it easy to shop at any time without an app or scanning various QR codes. Consumers shopping for the latest fashion items are using time during a six-week pilot test at the Adidas NEO Label store-front in Nürnberg, Germany.

PORT WASHINGTON, N.Y. — It seems that consumers' holiday spending intentions are more positive than last year, according to NPD's 11th annual holiday retail study.

Neil Ashe, president and CEO of global e-commerce was clearly the most excitable person on stage Wednesday at Walmart’s 19th annual analysts' meeting. And for good reason.

Walmart created its global e-commerce group two years ago and Ashe joined the company back in January. Wednesday was his first opportunity to participate in the company’s annual analysts’ meeting and he made the most of it, slipping in a first ever reference to Walmart’s online revenues that now total $9 billion.

PITTSBURGH — Giant Eagle is looking to ease the fears of consumers concerned about risig food costs by promising not to raise prices on hundreds of items through the holidays.

SHANGHAI, China and PAWTUCKET, R.I. — Hasbro has entered into a partnership with Alpha Animation, a toy and entertainment company in China, to form a Chinese joint venture company for the co-development of toys and games.

If approved, the joint venture will focus on developing toys from Alpha's popular Blazing Teens brand. A brand from Hasbro’s global portfolio also will be selected for development. Hasbro and Alpha Animation will in turn collaborate to develop these brands for China and global markets.