Marketing Tactics

LONDON — Showcasing its brands at Brand Licensing Europe this week, Hasbro said it is well-positioned to expand its retail presence in new and emerging markets throughout Europe with innovative and trend-forward licensing programs across many licensing categories. This growth has been driven by Hasbro expanding its U.K. and France licensing teams while at the same time opening new offices and further developing relationships with leading retailers in Russia, Germany, Poland, Turkey, and Spain over the past year.

WAYNE, N.J. — Toys"R"Us has launched its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. The company has once agained teamed up with Shaquille O'Neal to encourage customers to "Give Back with Shaq."

The month saw drop in the number of circulars released to the market by the majority of retailers. However, interestingly we saw flyers increasing pages compared with last year for most of the retailers in the year over year comparison.

Walmart had a significant increase in both the number of circulars as well as number of pages when compared with same time last year.

TOWSON, Md. — Black and Decker is partnering with Richard Petty Motorsports and NASCAR Sprint Cup Series driver Marcos Ambrose. The Black and Decker branded No. 9 Ford Fusion will race at four primary races: Kansas on Oct. 21, Martinsville on Oct. 28, Phoenix on Nov. 11 and Homestead-Miami on Nov. 18.

SALEM, Ore. — Kettle Brand has added toasted snacks to its portfolio of all-natural snacks. New Kettle Brand Bakes are toasted rather than kettle-cooked and contain 65% less fat than Kettle’s fried chips. They contain no trans fats, no artificial colors or flavors, and no preservatives.

Kettle Brand Bakes are the only baked potato chip on the market made from slices of real potato seasoned with natural, savory flavors. Competitive baked crisps are made using dehydrated potato pulp and flakes.

LOS ANGELES — Celliant, a maker of textile technology for apparel, has partnered with Dick's Sporting Goods to launch a new line of Koppen men's and women's baselayers, which features Celliant technology and is available exclusively at Dick's Sporting Goods.

Cincinnati — With a focus on increasing square footage and building its presence in both new and existing markets, Kroger is poised for growth in 2013.

Houston — Waste Management has partnered with Sam's Club to provide membership discounts to small and medium business customers, allowing them access to Sam’s Club’s savings on bulk merchandise and supplies.

Matthews, N.C. — Family Dollar Stores has named Jocelyn Wong to the position of SVP, chief marketing officer. Wong will report to Michael Bloom, president and COO.

AVON, Ohio — Duck Tape brand duct tape is inviting consumers to design the next Duck Tape print for the chance to win $5,000 and have their design seen nationwide.

Designs drawn by hand or with digital editing software are welcome, and entries must be created using one of the Duck Tape design templates found on the Facebook contest tab to be considered.