Marketing Tactics

Chicago -- Almost half of Americans (46%) report they will spend less on the holidays than last year, with those living in the South more likely than any other region to say they plan to spend less this year at 55%.

An online survey conducted in October 2013 among 2,014 Americans ages 18 and older by Harris Interactive on behalf of online lender CashNetUSA also shows that only 8% of Americans indicate they plan to spend more on the holidays this year than last year and 37% indicated they would spend the same as last year.  

Best Buy warned that its margins may take a hit this quarter in what is shaping up to be an extremely competitive environment, following third quarter results. The company posted a net income of $54 million for the quarter amid tight cost controls, compared to a net loss of $10 million during the same period a year earlier.

The chain posted revenue of $9.36 billion, which was flat with last year and below analyst expectations of $9.37 billion.

Dick’s Sporting Goods said marketing efforts, improved customer experience and selective pricing initiatives in the third quarter helped traffic which resulted in net sales of $1.4 billion for the quarter, an increase of 6.7% compared to the year-ago period.

Bentonville, Ark. -- At 8 a.m. on Friday, Nov. 22, Wal-Mart will kick off a pre-Black Friday savings event in stores and online, lowering the prices on popular toys and electronics, to match select Black Friday offers from Target, Toys R' Us and Best Buy one week early.

Pittsburgh -- Sales growth fueled in part by the opening of 25 new branded stores did not prevent Dick’s Sporting Goods from reporting a slight decline in net income during the third quarter of fiscal 2013. Net income totaled about $50 million, down incrementally from $50.1 million a year earlier.

Net sales totaled $1.4 billion, up 7% from $1.31 billion. Consolidated same-store sales rose 0.3%, beating company estimates of a 2-3% decline.

Dr. Pepper Snapple Group plans to distribute a growing line of all-natural, antioxidant-infused beverages.

Bai Brands, which makes the Bai 5 line, said the two companies have been working together for the last two years in select markets around the country and will now expand their partnership in most major markets.

New York - Forty-one percent of respondents are expecting to make purchases in-store this holiday season more often than they did last year, which should make for a busy Black Friday, according to MasterCard’s 2013 Holiday Spending Survey.

The survey also found that more than half of Americans who use their debit or credit card for holiday purchases and have a rewards program plan to cash in their points this season. Of this group, 40% will strategically spend on one card only to rack up rewards points.

In other findings:

Walmart will kick off a pre-Black Friday savings event in stores and online at 8 a.m. Friday, Nov. 22. The big box retailer is lowering prices on toys and electronics to match select Black Friday offers from Target, Toys “R” Us and Best Buy one week early.