Marketing Tactics

PALO ALTO, Calif. — Shopkick, a shopping app, on Wednesday announced that Nielsen ranked shopkick No. 34 out of approximately 1 million apps in December 2012. While still trailing giants like Facebook, YouTube and Twitter overall, Shopkick dominated the shopping category during the holiday season, with more frequent and prolonged usage than all physical retailers' own apps including Starbucks, Walmart, Walgreens, Kroger and Safeway, the app developer noted. 

Washington -- Retail sales ticked up in January as consumers adjusted their spending in response to the increase in payroll taxes and rise in gasoline and energy prices. According to the National Retail Federation, January retail sales (excluding automobiles, gas stations and restaurants) increased 0.3% seasonally adjusted from December and increased 5.4% unadjusted year-over-year.

Grand Rapids, Mich. -- Meijer is investing more than $160 million in new store construction and remodeling.

The investment includes the construction of six new Meijer supercenters, and five major remodel projects.  Michigan, Indiana and Illinois will each welcome two new Meijer supercenters. The remodels planned at an additional four Michigan stores and one Meijer location in Illinois.

Palo Alto, Calif. -- The shopping app Shopkick on Wednesday announced that Nielsen ranked Shopkick No. 34 out of approximately 1 million apps in December 2012. While still trailing giants like Facebook, YouTube and Twitter overall, Shopkick dominated the shopping category during the holiday season, with more frequent and prolonged usage than all physical retailers' own apps including Starbucks, Walmart, Walgreens, Kroger and Safeway, the app developer noted.

Chicago -- National retail sales will increase 3.2% and retail foot traffic will increase 3.5% for the first quarter of 2013 when compared to the same period last year, according to ShopperTrak, a leading counter of retail foot traffic.

Chicago -- Extended store hours Thanksgiving weekend promotions were the least successful holiday marketing tactics, according to a survey of retail CFOs by BDO USA. The also report found that, following uneven sales results in December and January, the executives are moderating their expectations for 2013, projecting a 3.2% increase in total store sales, down from last year’s expected 4.5% increase.

CHICAGO — Though a 2% increase in payroll tax may seem insignificant for middle- and upper-income families, it can cause a major change in shopping behavior for lower-income families, a new study has found.

NEW YORK — With Toy Fair happening now in New York City, the Toy Industry Association has revealed what it believes are the top toy trends for 2013. 

NEW YORK -- MGA Entertainment has partnered with Nickelodeon to create a new animated series based on the best-selling Lalaloopsy toy line.

The year started on a positive note with increases in both number of flyers and pages released to market. More than half of the retailers (56%) maintained previous levels or showed an increase in size of their circulars in January 2013. In addition, the number of inserts per market also showed an increase with almost half (44%) of the advertisers showing a rise in flyer drops for this month. Overall, the number of pages increased slightly (+3.1%), and the number of flyers rose (+8.4%) compared to last year.