Marketing Tactics

As we look back on the first-ever outdoor cold weather Super Bowl, there are several lessons digital retailers can take away from how the NFL, Denver Broncos and Seattle Seahawks all prepared for what many said was an impossible or foolish undertaking. Some of the same steps these entities took to ensure a successful experience playing the Super Bowl is subfreezing conditions apply to retailers ensuring a successful digital experience for their customers, regardless of naysayers.

Flexibility Keeps Things Running

Reston, Va. -- comScore has entered into a partnership with the Coalition for Innovative Media Measurement (CIMM) to expand its cross-platform measurement service that provides a continuous view and measurement of media usage across TV, radio, desktop, smartphone and mobile.

This next phase will allow media companies, marketers and advertising agencies the opportunity to measure things such as multi-platform advertising, mobile video, time-shifted viewing such as DVR playback and children’s viewing.

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

This week digital measurement leader comScore said it had joined with the Coalition for Innovative Media Measurement (CIMM) to expand a cross-platform measurement service that provides a continuous view and measurement of media suage across TV, radio, desktop, smartphone and mobile.

By Rory Dennis, Amplience

ECRM compared retail circular advertising in January 2013 versus January 2014 and noted trends occurring across top retail chains. The home improvement retailers appear to have reversed course somewhat. In previous months, Home Depot focused on smaller, denser circulars while Lowe’s typically featured many pages with few ads on each. While this is still generally true, Home Depot saw a moderate 25% increase in circular page count and Lowe’s doubled its number of ads per page and per circular.

R.G. Barry Corporation’s chairman of the board Gordon B. Zacks died at his Bexley home following a brief illness. He was 80.

Zacks joined his family's business in 1955 after attending Dartmouth College and graduating from the Ohio State University. He joined the board of directors in 1959 and was named company president in 1965. He added the roles of chairman of the board and CEO to his resume in 1979. Following retirement from his day-to-day management roles in 2004, he was named the company's non-executive chairman of the board, a post held until his death.

Boston – Wayfair reported $915 million in revenue to close the year 2013, with an annual revenue growth rate of 55% and order intake exceeding $1 billion. The company said its portfolio of home brands experienced steady growth throughout 2013 capped off by strong holiday sales in the fourth quarter.

Pet360, a leading network of digital resources for pet owners, has appointed Jon Roska as VP of strategic partner development.

In this role, Roska will oversee the development and execution of strategic programs that help brands connect with pet owners in new ways. Roska founded the company's longest-standing Web property — PetFoodDirect.com — in 1997 and most recently served as Pet360's VP of merchandising.