Marketing Tactics

New York – Following a bitterly cold and stormy January that left many retailers with disappointing monthly sales figures, February’s sales results were generally s bit more encouraging. Chain store sales posted a gain of 2.7% for the fiscal month of February on a year-over-year basis, according to a tally of comparable-store sales compiled by the International Council of Shopping Centers.

Livonia, Mich. – A large majority of consumers consider themselves value seekers, and they are increasingly using the Internet, social media and mobile devices to obtain value. According to the new Valassis Shopper Marketing Report, nearly eight in 10 consumers consider themselves value seekers, self-described as promotion sensitive or price conscious.

Connecting brands with influential voices via social media is the premise on which Collective Bias was founded. This week the firm strengthened that proposition with several new initiatives to increase the effectiveness of brand’s social shopper marketing efforts.

New York -- Walgreens will share learnings, insights and real-time performance data gained from building and operating the retail industry’s first net zero-energy store at Chain Store Age’s 50th annual SPECS Conference, March 9 -12, Gaylord Texan Hotel,  Grapevine, Texas.  
 

Uniqlo has enlisted musician and music producer Pharrell Williams as a collaborator and spokesperson for the UT 2014 spring-summer collection. Launched in 2003, Uniqlo’s UT T-shirt brand is getting a fresh start this year, as “The New Model T,” a collection produced by its creative director and street fashion icon Nigo.

Canton, Mass. - Dunkin' Brands Group Inc, the parent company of Dunkin' Donuts and Baskin-Robbins, today announced the extension of Chairman and CEO Nigel Travis's employment contract through December 2018. Travis, 64, whose contract previously ran through December 2016, joined Dunkin' Brands as CEO in December 2008.

The next two years will see Kroger elevate the level of competition in north Texas with an ambitious investment program that comes as Walmart accelerates expansion of its smaller format stores.

Boston -- Walmart continues to extend its lead and again achieves its price leadership position over Target, in Kantar Retail’s semi-annual pricing study. Target’s overall grocery and consumables basket has been more expensive than Walmart’s since the study was performed in January 2011.

With an overall branded basket 3.8% less expensive than Target’s, Walmart extended its lead over its rival from June 2013 when Walmart’s overall basket was only 2% cheaper than Target’s.