Marketing Tactics

BENTONVILLE, Ark. — Walmart and leading grocery suppliers, including Campbell's Soup, ConAgra Foods, Dr. Pepper Snapple Group, General Mills, Kraft Foods Group, Kellogg Company, Mondelez International, Nestle USA, PepsiCo and Unilever, have joined forces to engage millions of customers and Walmart associates this spring and bring much needed food and funding to nonprofit organizations that work to fight hunger.

CAMBRIDGE, Mass. — Destination XL Group is engaging the service of CQuotient to create tailored email campaigns for its shoppers.

SAN FRANCISCO — Google has launched its Google Shopping Express program, which features online delivery initially in the San Francisco Bay area.

In a notice on the company’s website, Google Shopping Express product management director Tom Fallows described the program as a “new experiment,” one that offers “a local delivery service that we hope will make it possible for you to get the items you order online the same day, and at a low cost."

BENTONVILLE, Ark. — Walmart has brought back its Great Gas Rollback program, helping customers save on their fuel purchases. Walmart customers using a Walmart gift card will receive a 10 cent per gallon discount; customers who use a Walmart MoneyCardor Walmart Credit Card will save 15 cents per gallon on their fuel purchase.

Gas will be discounted at more than 1,000 Murphy USA and Walmart gas stations located at Walmart stores in 21 participating states.

Worthington, Ohio -- Three high-profile big-box retailers received high marks for their mobile experiences, according to a survey by Prosper Insights & Analytics. In fact, among mobile users, 28.9% have used their mobile devices to shop at Walmart, 27.7% at Target, and 22% at Best Buy.

Bentonville, Ark. -- Walmart is easing the pain at the pump by offering customers who use a Walmart MoneyCard or Walmart Credit Card a 15 cents per gallon reduction on their fuel purchase. Customers using a Walmart gift card will receive a 10 cent per gallon discount. Gas will be discounted at more than 1,000 Murphy USA and Walmart gas stations located at Walmart stores in 21 participating states.

Phoenix -- Leslie’s Poolmart said Monday it will grand-open 15 Leslie’s Swimming Pool Supplies stores across 10 states on April 5, as part of the company’s plan to open 48 new stores this spring.

The new stores opening on April 5 include: Tucson, Ariz.; Pleasanton, Calif.; Rohnert Park, Calif.; Cockeysville, Md.; Gastonia, N.C.; Las Vegas; New Hyde Park, N.Y.; West Chester, Ohio; Spartanburg, S.C.; Harlingen, Texas; Lake Jackson, Texas; Sherman, Texas; Wylie, Texas; Manassas, Va.; and Virginia Beach.

Aurora, Col.  -- Walgreens has expanded its renewable energy initiative to Colorado. Clean-energy provider SolarCity announced it will implement solar systems at 22 Walgreens stores across 14 different cities in Colorado in the coming months, with the first installation completed in Aurora.

In the second installment of a case study series, CSA Online continued to offer an insider’s look at the conception and initial rollout of the southern Calif.-based fast-casual concept PizzaRev. Likened to “the Chipotle of pizza,” this innovative chain lets customers choose from an artisanal array of toppings to craft their own pizzas. A test kitchen in Northridge, Calif., was launched in April 2012 and three additional locations soon followed.

DEERFIELD, Ill. — Walgreens has selected OMD to be its new media planning and buying agency of record. OMD will be responsible for U.S. and Puerto Rico activity related to traditional, multicultural, digital and mobile media planning and buying. The business will be led from OMD’s Chicago office.