Colgate teams up with Stacy Keibler for Make-A-Wish

NEW YORK — To mark the launch of Colgate Total Advanced Pro-Shield Mouthwash, Colgate will team up with actress and television host Stacy Keibler to try to break the Guinness World Record for most people using mouthwash simultaneously, currently at 1,061.

Called "A Wish for a Swish," the event will be held at noon EDT Tuesday, June 25 in New York City's Times Square.

Colgate will also donate $1 to Make-A-Wish for every participant in attendance and for every "post-swish" smile uploaded to the Colgate Facebook page from now until July 1, with a minimum donation of $50,000 and a maximum of $60,000.

"We want consumers nationwide to join us in the celebration for a healthier mouth while supporting the mission of Make-A-Wish, to make a life-changing impact on wish children and their families," said Philip Durocher, VP and GM, U.S. oral care marketing, Colgate-Palmolive.

"We're pleased to be a part of the Colgate 'A Wish for a Swish' campaign and to be included in this ground-breaking record attempt," said David Williams, president and CEO of Make-A-Wish America. "We're thankful for the generous support from Colgate and the willingness of those participating to help us grant wishes for children with life-threatening medical conditions across the U.S."