Marketing Tactics

Aliso Viejo, Calif. — Honduras has welcomed Johnny Rockets to its first location in the country at City Mall Tegucigalpa. It is the second Central American restaurant — the first opened in Panama City in 2010. The new restaurant spans 2,266 sq. ft. plus a 365-sq.-ft. terrace. It seats 105 diners.

The largest shopping center in the Honduran capital, City Mall features more than 300 shops and restaurants; eight Cinemark theatres; and parking for 1,500 cars.

New York— Robert Graham has announced a new lease agreement to open its first New York City store on Bleecker Street this fall. The West Village Bleecker Street fashion corridor houses Burberry, Brunello Cucinelli, Marc Jacobs, rag & bone, and Ralph Lauren.

Robert Graham currently operates six freestanding stores across the country. They are located in Los Angeles, Houston, Las Vegas, Boca Raton, Fla., Long Island, N.Y., and Short Hills, N.J.

Westfield San Francisco Centre has embraced the National Day Golden Week holiday that runs from Oct. 1- Oct. 7 every year — in China.

During Golden Week, more than 120 million residents of the People’s Republic of China travel to visit family and friends in the People’s Republic and overseas. Large numbers visit San Francisco, home of the largest Chinatown outside of Asia.

New York - The importance of brand has increased tenfold for consumers in the past 17 years, currently standing at 30%. When the first wave of the Brand Keys Fashion Index was conducted in 1996, only 3% of U.S. apparel buyers felt fashion brands and their associated logos were of increasing importance to consumers.

Winston-Salem, N.C. - In collaboration with Russian restaurateur and franchise partner Arkady Novikov, owner and operator of LLC Doughnuts Cafe, the first Krispy Kreme doughnut shop in Moscow is scheduled to open on Sept. 12.

Dallas – Independent agency network Project: Worldwide intends to acquire Mercury 11, a social media and marketing technology agency with retail and shopper marketing focus. The agency will be integrated with Project’s shopper marketing engagement agency Shoptology.

Bentonville, Ark. – Starting Sept. 21, consumers will be able to receive immediate credit toward the purchase of a new smartphone when they trade in their current smartphone at more than 3,600 participating Wal-Mart stores and Sam's Club locations across the U.S. Wal-Mart's trade-in program offers an immediate credit from $50 to $300 for more than 100 smartphones.

ECRM compared retail circular advertising in August 2012 versus August 2013 and noted trends occurring across top retail chains. A home improvement promotional arms race between Home Depot and Lowe’s appears to be taking place: Lowe’s saw year-over-year increases of 100%, 75% and 184.4% across circular page count, ad block per page count and ad block per circular count, respectively. Despite these large gains, Lowe’s still appears to be playing catch-up to Home Depot, which continued to run more ad blocks per page and per circular than Lowe’s.

SPARKS, Md. — McCormick is appealing to football fans who enjoy tailgating, and identified the Top 10 Tastiest Tailgate cities in the U.S. to promote its Grill Mates seasoning.

In a joint venture with Bert Sperling, a leading "Best Places" researcher, McCormick Grill Mates analyzed 31 cities in the U.S. with professional football teams to identify the Top 10 in the country.

PLANO, Texas — As the Lay's Stax brand prepares to mark its 10th anniversary, it is teaming up with the National Football League for its first-ever football-themed promotion. 

Lay’s Stax will host a Game Day Click-Off sweepstakes on its Facebook page, where fans of Thursday Night Football and Lay's Stax crisps will have the chance to engage with the brand, share their love of football and win prizes, including a chance to win tickets to Super Bowl XLVIII in New York/New Jersey.