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Yoplait unveils new Go-Gurt packaging


MINNEAPOLIS — Yoplait yogurt has unveiled new packaging design for Go-Gurt, which features prominent health labels.

"Our consumers expressed their need for a product that doesn't contain high fructose corn syrup for their kids and we listened and acted," said Justin Conzemius, Yoplait associate marketing director. "For the past year, we have been working on a product that would achieve those goals, yet continue to deliver a product that kids found fun and delicious."

Go-Gurt is made with natural flavors and colors and contains no high fructose corn syrup, according to Yoplait.

"We know that sugar is a concern for parents and that parents desire more natural products," said Melissa Haase, Yoplait research and development. "While there were hurdles with the new reformulation, we were also able to reduce the sugar by 1 gram and lower the calories from 70 to 60 calories per serving."

Go-Gurt is available in 8- and 16-ct. package varieties with a SRP of $2.89 and $4.99 respectively in grocers' refrigerated aisles.

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