Marketing Tactics

Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales.

The new resources include the 2014 Moments Calendar Video, year-long display programs, a convenience channel 2014 Planning Toolkit, a revamped Mars24seven.com and the Performance Plus Rewards Program.

The NPD Group has released the results of its holiday spending survey, the 12th annual survey of consumers’ holiday spending intentions. According to the report, the majority of consumers intend to spend the same as or more than last year, with fewer saying they plan to spend less.

This year’s results found that 12% of U.S. consumers who were surveyed plan to spend more, while 67% said they plan to spend about the same and 21% said they plan to spend less.

Ann Arbor, Mich. -- Black Friday shopping may be on the decline, according to a new study by CFI Group, a customer satisfaction technology and analytics firm. The company’s 2013 Holiday Retail Spending Report found fewer than 25% of consumers plan to spend more than half of their total holiday shopping budgets during the Black Friday/Cyber Monday period. But 45% said they will begin before November, with 61% indicating they'll finish their shopping completely by early December

San Francisco -- Cardfree, a mobile commerce provider to large merchants, announced that quick-service restaurant chain Checkers/Rally’s will leverage its full commerce platform to provide consumers with a complete mobile experience.

New York — More than half (54%) of shoppers who used a coupon during purchase would not have made the purchase without the deal; in addition, 55% of these shoppers were inspired to shop because they received a coupon. Those are some of takeaways from a recent survey by Tada.com, which offers deals and coupons from more than 5,000 retailers.

Dallas — Bar Louie has opened a new location in south Arlington, Texas. It will be the brand’s second north Texas location.

The grand opening will host a four-day blowout bash starting Oct.17. In addition to $2 signature martinis, Bar Louie will offer all guests a free appetizer or flatbread just for stopping by.

New York – In a sign of just how competitive the upcoming holiday season is expected to be, Macy’s said that most of its stores will open at 8 p.m. on Thanksgiving evening. It’s the first time in its history that the company will be open for business on the holiday.

Denver - Consumers who shop at higher-end department stores and boutiques expect impeccable presentation whether purchases are made in-store or delivered to them, free shipping and returns, and locator services. According to a new study of 1,000 women who earn more than $75,000 annually by luxury retail packing and shipping solution provider Wrap & Send, 65% spend more than $100 at a physical retail store per month and 57% often purchase items in a physical store and have the store ship it to them.

The survey also found that:

New York – Duane Reade is running a three week, omnichannel social media marketing campaign to raise awareness of Duane Reade brand hosiery products. The "Boo-tiful Legs" Halloween contest calls for entrants to upload their original photos wearing Duane Reade brand hosiery with their Halloween costume, via a Duane Reade Facebook page FanGate, through Nov. 3.

York, Pa. -- The Bon-Ton Stores, Inc. will open a 21,000-sq.-ft. Carson’s Store Clearance Center located at The Landings Shopping Center in Lansing, Ill., on Oct. 19. Bon-Ton operates 272 department stores, which includes 10 furniture galleries, in 25 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates.