Marketing Tactics

Dole Fresh Fruit’s sales and marketing team will be taking a trip to Kannapolis, North Carolina, to see the company’s Nutrition Research Laboratory on the state’s research campus.
 
The visitors will be led by Dole’s VP of nutrition research Nicholas Gillitt, who will show them around the campus and explain research in the hope that the marketing team will pass it on to consumers.
 

North Bergen, N.J. - The Vitamin Shoppe will host its latest "Share the Health" expo on Aug. 16, in more than 600 stores nationwide. As part of this event, each store will offer its own specialized festivities, such as free product samples and consultations with local wellness partners.

This marks the ninth Share the Health Expo hosted by the Vitamin Shoppe since 2012. The Vitamin Shoppe stores will host wellness partners from their communities throughout the day, ranging from local gyms and spas to chiropractors and product representatives.

A new effort from Gap Kids is allowing parents the chance to have their child featured in an ad campaign in 2015.

San Francisco -- Gap is launching the inaugural GapKids Class of 2014, a social media contest inviting parents to submit photos of their kids for the chance to be featured in a 2015 GapKids marketing campaign. This is Gap's next generation of Casting Call, a marketing program that lasted six years.

Boise, Idaho - More than half of back-to-school shoppers will not purchase computers this year. According to the Crucial.com Back-to-School Shopping Report, which includes responses from 1,000 adults in the U.S., found that 57% of respondents do not plan to purchase laptops, desktops, tablets, or mobile devices for school this year, as a vast majority of consumers are increasingly concerned with becoming more frugal.

New York -- The latest SpendingPulse report from MasterCard showed that U.S. retail sales rose 4.6% year-over-year in July, the largest year-over-year gain since October 2012.

Lodging, Airlines and Restaurants were among the top categories for U.S. retail sales last month, while Automotive, Grocery and Luxury items (excluding Jewelry) were less sought after by consumers.

Home furnishings retailer West Elm, the fast-growing division of Williams-Sonoma with 58 stores and counting, plans to launch a contest called “We Love Local Small Business Grant.”

Designed to support U.S.-based artists, makers and designers as they grow and scale their businesses, the small business grant contest will this week with open online submissions.

Now that the dog days of summer are here, it’s a perfect time to go fishing. While fishing may be the opposite of work (at least if done properly), there are still valuable lessons digital retailers can take from the ocean, lake or stream back to the office. Here are a few fishing-related digital retail tips even non-anglers can follow.