Sam’s Club enlists 'Ted Lasso' star Jason Sudeikis in summer promo
A veteran comedic actor and star of multiple hit TV series is helping Sam’s Club with a summer brand campaign and refresh.
The membership warehouse club retailer, a division of Walmart, is teaming up with actor and producer Jason Sudeikis in a new seasonal promotion with the tagline “Come Join Us.” Sudeikis, star of the hit Apple TV show “Ted Lasso” and a former performer on “Saturday Night Live,” is featured in the omnichannel campaign as the first to accept the invitation as the newest member of Sam’s Club.
The social, digital and broadcast campaign will feature summer sports and events from a Fourth of July barbecue to holiday travel to back-to-school season.
“People want to feel connected to their communities and the things they love,” said Sudeikis. “That’s what I like about Sam's Club. It’s about bringing people together.”
To complement the promotion, Sam’s Club will also roll out updated company branding, including a new logo, typeface and other visual identity components, all digital and in-store touchpoints as part of the retailer’s previously announced plans to remodel its store fleet, including adding several new locations in the coming years.
[READ MORE: Sam’s Club in big store remodeling and expansion move]
“Whether you’re part of a fandom, a friend group or a community you care deeply about, belonging starts with feeling heard and included. That mindset has always been central to Sam’s Club,” said Jeff Jenkins, chief marketing officer of Sam’s Club. “We are not talking at our members; we are building the club alongside them because they are what makes this brand special. Jason understands how to bring people together in a way that feels authentic, welcoming and engaging.”
The campaign will also feature IndyCar series driver Kyle Kirkwood and former and current soccer players Alex Morgan and Trinity Rodman. In September 2025, Sam’s Club ran an omnichannel tie-in with the 2025 NTT IndyCar Series open-wheel auto racing tournament at three Nashville stores. The two-day interactive experience, called “Race to the Club,” included virtual racing simulators, a photo opportunity with an actual Indy car, brand demos and samples.
“What could be better than having exactly what you need for everything from party prep to cleanup to day-to-day living, especially as America plans for a summer of soccer?” said Morgan. “Sam’s Club always has its members in mind so that whether they’re in the club for a rotisserie chicken or getting furniture for a big game delivered at home, they never hit the post.”
Based in Bentonville, Ark., Sam’s Club is a division of Walmart Inc. operating more than 600 stores in the U.S. and Puerto Rico.
