Marketing Tactics

Nashville – Almost six-in-10 (58%) adults say their smartphone is very important for Black Friday shopping. A survey of nearly 1,000 adults by technology protection services vendor Asurion, also reveals 49% of shoppers will make Black Friday purchases from their smartphone.

Chicago -- Retail industry veteran Steve Embree has joined the executive leadership team of spin photography services and solutions provider Snap36 as director of business development. Embree is responsible for driving business development and go-to-market strategies for Snap36 across both B2C and B2B markets.

Columbus, Ohio – Big Lots will open at 7 a.m. Thanksgiving morning and 6 a.m. on Black Friday. The retailer will offer one-day special offers on Thanksgiving Day, Black Friday, and Saturday as well as three-day discounts.

In addition, on all three days, shoppers who spend $50 or more will receive a coupon worth $10 off their next purchase between Dec. 1 to Dec. 14.

Chicago -- Almost half of Americans (46%) report they will spend less on the holidays than last year, with those living in the South more likely than any other region to say they plan to spend less this year at 55%.

An online survey conducted in October 2013 among 2,014 Americans ages 18 and older by Harris Interactive on behalf of online lender CashNetUSA also shows that only 8% of Americans indicate they plan to spend more on the holidays this year than last year and 37% indicated they would spend the same as last year.  

Denver -- Thirty percent of shoppers say the ease, speed, and low prices offered online make it a clear solution for the value and time-saving shopping experience they seek. An ongoing shopper behavior study from The Integer Group and M/A/R/C also shows that although mass merchants remain a popular holiday shopping destination, a leading 54% of shoppers say they will take advantage of free shipping deals that e-retailers can offer.

When the new Nordstrom Rack opened at Mercato in Naples, Fla., in early November, 500 people somehow got into the store within the first five minutes. No kidding.

Nordstrom Rack replaced Books-A-Million in a 30,000 sq. ft. space in the center, joining several other new tenants including The Wine Loft, The Counter, MASA, Kelly Chase Couture and Mark Loren Designs, Le Macaron, Salon Zen AVEDA, Second Cup and TAPS Bar & Lounge.

Hispanic Heritage Month is a national observance that runs annually from Sept. 15 through Oct. 15. President Ronald Reagan extended the observance from a week to a month in 1998.

The Macerich Company embraced Hispanic Heritage Month this year as a way of recognizing its large Hispanic customer base. Thirty-one Macerich properties hosted special events celebrating the richness of Latin culture throughout Hispanic Heritage Month.

Columbus, Ohio — Steiner + Associates, The Georgetown Co. and Limited Brands have broken ground on Easton Gateway, a 54-acre addition to Easton Town Center.

Nearly 15 years after Easton Town Center opened, Easton Gateway will introduce a number of noteworthy additions to the master-planned community, including new brands and big box retail.

Greensboro, N.C. — Tanger Outlets National Harbor will celebrate its grand opening on Nov. 22. The outlet store line up includes: White House | Black Market, Calvin Klein, Gap, Halston Heritage, American Eagle Outfitters, Tommy Hilfiger, Banana Republic, Theory, Elie Tahari, Brooks Brothers, Aeropostale, Coach, Hugo Boss, J. Crew, Peter Millar, Diane von Furstenberg, Le Creuset and more.

The 340,000-sq. ft. center is located just minutes from the U.S. Capital.

Mooresville, N.C. -- Lowe's Cos. net income rose 26% in the third quarter, just short of projections, amid the housing market's ongoing resurgence. The retailer raised its fiscal 2013 outlook, but its earnings forecast was still below expectations.

Lowe's earned $499 million for the period ended Nov. 1, up from $396 million last year. Its earnings were a penny per share short of Wall Street expectations.

Revenue rose 7% to $12.96 billion from $12.07 billion, beating analysts’ predictions. Same-store sales increased 6.2%.