Sears promotes fitness program with former Steeler Hines Ward

With the new year come resolutions and Sears is looking to capitalize with the FitStudio.com “Points for Progress” program — a fitness rewards program that incentivizes members to incorporate movement into their daily lives to get and stay fit — with the help of pro football analyst and former Steeler Hines Ward.



“I have known a lot of people who are great at working out, but not so great at tracking their progress. We all know that fitness results aren’t always immediately visible, and with this program, it is easy for people to set achievable goals and track their progress — all with the backing of the FitStudio community,” said Ward. “Members can essentially track their progress with their wallet by earning Shop Your Way points just for being active — and that is something that will help keep them motivated to reach goals and acquire their desired results.”



By registering for FitStudio.com, connecting a fitness app or device and tracking activity members earn Shop Your Way points that can be redeemed for merchandise in stores and online at Sears and Kmart.



“To promote and reward healthy behaviors, we integrated our successful fitness community, FitStudio.com, with the popular Shop Your Way program to give our members the resources and incentives they need to get moving and stay fit,” said Hugo Malan, SVP and president, fitness, sporting goods and toys at Sears Holdings. “We know this is the time of year that people put fitness first and as a leading fitness retailer, we are committed to helping our members lead happier and healthier lives.”



As part of the #FitIn14 challenge, members will earn $5 in points (5,000 points) for every 14 miles walked or run in 2014.



FitStudio is a free online fitness community that features exercises, workouts, programs and articles on fitness and nutrition. Members can sync select fitness apps and devices to track fitness activity on FitStudio.com, including FitBit, MyFitnessPal, MapMyRun and Netpulse-enabled fitness equipment at more than 500 gyms across the U.S. and Canada.