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Calgon gets a makeover


Calgon is gearing up for spring with new scents, beauty bar soap products, revamped packaging and a new ad campaign.

"We are updating Calgon in formula and design in a way that we believe will help to modernize the iconic brand, while keeping the same attributes that women love about Calgon," said Madeline Blaize, director of marketing of Parfums de Coeur. "It is important to us to offer the consumer the latest trends in beauty care while staying true to the authenticity of the 60-year-old brand."

Two new scents, Lavender Vanilla and Spring Cherry Blossom, will be added to all products in the Calgon lineup — body mist, body cream, body wash, bubble bath and bath beads. The new scents join the fragrances in the current collection — Hawaiian Ginger, Morning Glory, Parisian Charm and Tahitian Orchid.

Calgon will launch Beauty Bar Soaps, which will be available in four fragrances: Hawaiian Ginger, Morning Glory, Lavender Vanilla and Spring Cherry Blossom. The Beauty Bar Soaps are formulated with shea butter and aloe.

The Calgon fully refreshed package design, available at major retailers beginning in March, features bold, bright colors, in sleek, slender bottles. Calgon, well-known for its iconic "Take Me Away!" tagline, also will continue to communicate the relaxation and pampering benefits of the collection through a national print campaign launching in March in major women's lifestyle publications.

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