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Juniper Research sees big uptick in redemption of mobile coupons
Hampshire, United Kingdom -- The global redemption rate of mobile coupons will average at over 8% by 2016, which represents an eightfold increase over the best paper coupons campaigns, according to a new report from Juniper Research. North American and Western European markets are now beginning to follow the same growth path as the Far East & China and by 2016 there will be over 600 million regular mobile coupon users worldwide.
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In-Store marketing vet to head shopper intelligence provider
MONROE, Conn. — Spire, a provider of actionable shopper analytics to leading retailers and manufacturers, has announced hat Mike McMahon has joined the company as president.
McMahon has spent half his career in consumer packaged goods and the other half working in marketing services.
"Mike will now take up a key leadership role at Spire, committed to fine tuning Spire's strategy, managing our growth and exceeding all client and partner expectations,” said Paul Taylor, CEO and founder of Spire.