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Inspiration is campaign objective


The accomplishments of four individuals are being highlighted by Target this month as part of a Black History Month initiative called “Dare.Dream.Do.” The campaign highlights the personal stories of Malaak Compton-Rock, founder and director of The Angelrock Project; Marc Morial, National Urban League president and CEO; Marcus Samuelsson, chef and cookbook author; and Steve Stoute, author, founder and CEO of Translation Marketing. Target will promote the “Dare.Dream.Do” campaign through a national media presence including cable network TV, online, in-store and print.

“Our ‘Dare.Dream.Do.’ campaign celebrates diversity and the stories of leaders and influencers.  This, coupled with our product assortment, helps encourage our guests to appreciate each others’ differences all year long,” said Greg Cunningham, group marketing manager.

Since 2006, Target has celebrated Black History Month with a national campaign to recognize the history, legacy and contributions of African American innovators, some of whom include Debbie Allen, Iman, John Legend, Maya Angelou, Sylvia Woods, Holly Robinson Peete, India.Arie, Bethann Hardison and Thelma Golden.

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