Utra Diamonds to deploy in-store music solution from Trusonic

La Jolla, Calif. Fluid Music Canada's Trusonic, a provider of Internet-delivered music and messaging services announced that jewelry retailer Ultra Diamonds will deploy Trusonic's in-store music solution to some of their locations.

Under the arrangement, a customized playlist comprised of Trusonic's directly licensed artists will be programmed to enhance Ultra's in-store environment. Trusonic's Internet-connected media player enables Ultra to receive daily updates and to audit their music and messaging across some of their locations through an easy-to-use Web interface.

"Trusonic's economical solution and ability to update music daily set them apart from other background music service providers," said Al Anderson, director of construction, for Ultra. "We're pleased to be deploying Trusonic's advanced music and messaging delivery system to some of our locations."