All about impressions

The Target-sponsored car driven by Juan Pablo Montoya may not have taken the checkered flag this past weekend at the Daytona 500, but the retailer was a winner from a brand impression standpoint. Montoya’s car stood out from the pack throughout the race thanks to a distinctive design which features a prominent bull’s-eye logo on the hood. The bull’s-eye logo was also prominently displayed every time there was a pit stop due to a camera angle that looked down pit road and showed the bull’s-eye logo in Montoya’s pit stall, since he positioned near the front due to his fast lap times during qualifying. As for the race itself, Montoya finished in a very respectable 10th place, ahead of cars sponsored Home Depot, Lowe’s, Best Buy and Office Depot. The race winner, Jamie McMurray, drove a car sponsored by Bass Pro Shops.