Specialty’s Cafe and Bakery rolls out digital signage application

San Jose, Calif. DT Research has announced the deployment of its WebDT signage system at Specialty’s Cafe and Bakery stores. The application enables targeted communications to customers at Specialty’s Cafe and Bakery locations, driving sales and building the brand.

“With digital signage we are able to better communicate our brand and enhance the dining experience for our customers” said Angela Pace, VP marketing at Specialty’s, which has 27 locations throughout California. “We are already beginning to see the value generated by these screens in the sites where we have rolled out the solution and expect this to continue as we expand and install digital signage in our stores.”

Several Specialty’s Cafe and Bakery locations in California have deployed the WebDT SA1000 signage appliances for digital menu board applications paired with 42” displays behind service counters with images of the current menu offering. Digital menu boards have maximized the space efficiency, using the same space for the breakfast menus and lunch menus, with a scheduled content change at the specified time of day.

The signage appliances are paired with 42” displays mounted in the dining areas to engage customers with multimedia content such as video, flash, and images. The dining area content drives sales for catering, specials, and other products and services, and at the same time ingrains the Specialty’s brand by inviting customers to connect on social networking sites.