Dollar General looks for new face for Bobbie Brooks brand

GOODLETTSVILLE, Tenn. Dollar General announced that it will select 10 employees to represent Bobbie Brooks, its exclusive women’s fashion brand.

The 10 employeess will be featured in brand advertising and other promotions.

“Getting our employees involved and energized about our brands is important to Dollar General. Employees are not only ambassadors, but they are also our customers,” said Todd Vasos, Dollar General division president and chief merchandising officer. “This is an exciting opportunity for employees to get some hands-on experience wearing the new line of clothes, while having some fun.”

Dollar General will reveal winners of its Bobbie Brooks model search in late spring.